Add a logo to Shopify store is one of the biggest questions from any store owners who are about to lay the foundation for their own online business.

As you plan to build an online business in the Shopify platform, creating and adding a logo to your Shopify store should be your top priority. In fact, a logo plays an important part in making your brands to easily recognize and raising its owner’s voice in various online business markets.

Therefore, in this article, you will be shown on How to Add Logo to Shopify Store. Hope it will be helpful for you when adding your own logo.

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Why should you add a logo to your Shopify store?

When I first launched my Shopify store, I was so focused on getting products listed and the site looking decent that I almost overlooked the logo. Big mistake! It wasn’t until I added a proper logo that my brand truly came together. Customers started recognizing us, and it felt way more professional.

Here’s why a logo is essential for ANY Shopify store:

• First Impressions Matter: Your logo is often the first thing visitors see. A strong logo creates a positive and memorable first impression, making your brand look credible and trustworthy.
• Brand Identity: A logo is the visual representation of your brand. It communicates your values, style, and what you stand for. It’s like a visual shortcut to understanding your brand’s essence.
• Professionalism: A well-designed logo makes your store look legitimate and established. It shows you’re serious about your business, which can increase customer confidence and encourage them to buy from you.
• Memorability: A unique logo helps customers remember your brand. When they see it again, they’ll instantly associate it with their past experience in your store, leading to brand recognition and repeat business.
• Consistency: Using your logo consistently across your store, social media, and marketing materials builds a strong brand identity. It creates a cohesive and professional image that strengthens customer loyalty.

How to add or change the logo on the Shopify store

Please follow our detailed instructions below to help you add a logo to your Shopify store within just a few minutes. 

Step 1: Access Theme Customizer:

• Log in to your Shopify admin.
• Go to Online Store > Themes.
• Next to your active theme, click Customize next to your current theme.

Step 2: Open Theme Settings

• In the theme customizer, you need to click the Theme settings button > then choose the Logo section to proceed.

Step 3: Add or Change Logo

• Within the Logo setting section, you need to click the “Select image” or “Explore free images” button to choose your desired logo.

• Choose your logo file from your computer or the Shopify image library.

• After adding images to your Shopify library, please choose that image, then click the Done button to continue.

Step 4:  Adjust Settings (Optional)

Depending on your theme, you might have additional options to:

• Resize the logo.
• Choose logo alignment (left, center, right).
• Add padding or margins around the logo.
• Set alternative text for accessibility.

Simply click on the Header section (on the left bar of your Theme Editor), then edit the logo as per your requirement.

Step 5: Save Changes

• Once you’re happy with the logo and settings, click the Save button in the top right corner of the theme customizer.

How to create a beautiful logo

In order to create an ideal logo, you had better follow those steps below strictly.

Step 1: Build up your brands’ identity

You should think of first what your brand tends to represent so that visitors can imagine how well your logos work and symbolize. Let’s consider some of the world’s most famous logos to understand why you need to define your brand’s identity.

Step 2: Create a logo’s style

Whenever you are successful in identifying your brand’s idea clearly, it is time to choose a deserved design for your logo. You can easily refer a series of the most widely used logo styles, including EMBLEMS, LOGOTYPES, MONOGRAM LOGO, BRAND MARKS, and COMBINATION MARKS.

Step 3: Understand Typography

In fact, there exist 6 typography styles, which means that font styles are also various for you to choose from. Each lively font style consists of its own power and meaning to assist you in conveying your unspoken saying to the customers.

Step 4: Understand Colors

In most cases where words are not enough, colors have done its good job in expressing your own emotions and ideas. You can set a single color for your logo or combine different colors to make it become more interesting and memorable.

Step 5: Have communication with designers

After understanding all of the elements to help you create a perfect logo as you wish, you are willing to get it created. By communicating with designers, you are trying to explain everything to them. You can strive to make a clear discussion on how you want your logos to look like and come out. Don’t forget that the lack of understanding and mistakenness between two sides can make your effort become nonsense.

Hence, to create a beautiful logo is not so complicated, but it takes time and requires your patience as well as carefulness. To help you find out more details and references, don’t hesitate to bury your head into How to create a logo for business. It is certain that this post can provide you with further useful information and guidance.

What is the Shopify logo size?

Shopify doesn’t have a strict size requirement for logos, but there are ideal dimensions for optimal display across your store.

Recommended Shopify Logo Size:

• 450 x 250 pixels (maximum): This is the largest size Shopify recommends to ensure your logo fits within various theme layouts and doesn’t get cropped or distorted.
• 200 x 200 pixels (ideal): This square size is a good starting point, as it’s smaller than the maximum and will display well in most locations.  

Notes:

• File Size: Large logo files can slow down your store’s loading speed. Aim for a file size under 1MB, ideally smaller, without sacrificing quality.  
• Aspect Ratio: While square logos are generally preferred, rectangular logos can also work well. Maintain a reasonable aspect ratio to avoid stretching or distortion.
• Theme Compatibility: Some themes might have specific logo size recommendations or limitations. Check your theme’s documentation for any guidelines.

By following these guidelines, you can ensure your Shopify store’s logo looks professional and contributes to a positive brand image without negatively impacting your website’s performance.

How to make your logo bigger in Shopify

Follow our simple guidelines below to help you enlarge your logo on Shopify:

Step 1: Theme Editor

• Go to your Shopify admin > Online Store > Themes > Customize.
• Click the Theme settings icon.
• Look for a “Desktop logo width setting.
• Increase the value to make the logo bigger.
• Save your changes.

Step 2: Code Edit (Advanced)

If your theme doesn’t have a size setting, then you can use the code editing instructions here:

• Go to Online Store > Themes > Actions > Edit code.
• Open your theme’s CSS file (assets/theme.scss.liquid or similar).
• Find the CSS that styles your logo (likely a class like .site-header__logo).
• Add or modify the width property to increase the logo size.
• Save your changes.

FAQs

1. My logo image looks blurry or pixelated on my Shopify store. How can I fix this?

Ensure you’re uploading a high-resolution logo image, ideally at least 200 x 200 pixels. Also, optimize the image for the web using compression tools to reduce file size without sacrificing quality.

2. I’ve added my logo, but it’s not showing up on all my store pages. What’s the issue?

This could be due to theme-specific settings or code. Check your theme’s documentation or customization options to ensure the logo is enabled for all pages or sections where you want it to appear.

3. Can I use a different logo for my mobile store view compared to the desktop version?

Yes, some themes allow you to upload separate logos for different screen sizes or devices. This can be useful for optimizing the logo’s appearance on smaller screens.

4. I want to add a tagline or slogan alongside my logo. Is this possible in Shopify?

Yes, many themes offer options to include a tagline or slogan next to your logo within the header settings. You can also add it through custom code edits if your theme doesn’t have this feature built-in.

5. I’m using a third-party theme, and I can’t find the logo settings in the theme customizer. How can I add my logo?

If your theme doesn’t have a designated logo setting, you might need to edit the theme’s header.liquid file or something similar to manually adding your logo image. Refer to your theme’s documentation or consider contacting the theme developer for assistance.

Conclusion

This article has outlined the essential steps to add or change your Shopify store’s logo, which can enhance your brand identity and help you create a professional online presence. For optimal results, ensure your logo is appropriately sized, visually appealing, and consistently displayed across all pages of your store to reinforce brand recognition and build customer trust.