A recognizable brand image across social platforms is essential for Shopify store owners seeking to enhance their online visibility. By setting a custom social sharing image, stores can ensure that every share accurately represents their brand’s identity and draws more visitors from social media.

This article offers a step-by-step guide on how to set your social sharing image on Shopify.

How To Set The Social Sharing Image

To set the social sharing image for your Shopify store, follow these detailed steps:

Step 1: Navigate to Preferences area

• On the left-hand menu, under Sales Channels, click Online Store.
• From the dropdown menu, click Preferences.

Navigate to preferences

Step 2: Add Social Sharing Image

• Scroll down to the Social sharing image section.
• Click Add image or drop the image into the designated area. Note: The recommended size is 1200 x 628 px for optimal display.

Add image

• Browse your computer, select the image, then click Open.
• If there is an existing image, click Edit and choose either Change image to replace it or Remove image to delete it.

Edit existing image

Step 3: Save Your Settings

• Click Save to confirm your changes in the bottom-right corner.
• Wait for a confirmation message to appear.

Save the changes

Why set the Social Sharing Image on Shopify?

Setting a social sharing image on Shopify is essential for creating a cohesive and visually appealing online presence. The following reasons highlight its importance:

• Brand Consistency: Custom social sharing images help maintain a consistent and professional brand image. For example, Shopify stores can use apps like COS-custom open graph images to automate the creation of dynamic social sharing images. This feature allows them to display multiple products or create collages (bodanu).
• Boosts Click-Through Rates: Customizing social sharing images for product pages, collections, and articles increases engagement. Shopify store owners can tailor images to reflect the specific content being shared, drawing more attention and clicks from platforms like Facebook and Pinterest​ (OKMG).
• Improves First Impressions: Having a personalized and professional image on social media creates a strong first impression. The SocialSeal app allows Shopify store owners to create customized templates for their social sharing images. With features like personalized fonts, colors, and logos, each shared link becomes unique (Ecom Pot).
• Product-Specific Social Shares: Direct sharing from product pages boosts sales by leveraging social proof. Stores that implement this feature, such as through OKMG, see customers sharing their favorite products, naturally increasing visibility and generating organic traffic​(ShopStorm).
• Integrated Social Media Features: Adding social sharing buttons and customized messages on product pages aligns your store with social media strategies. This encourages user engagement and drives more traffic from social media.

These examples illustrate how Shopify stores can effectively leverage social sharing images to enhance engagement, maintain brand consistency, and drive traffic.

FAQs

In conclusion

Setting up a social sharing image on Shopify is essential for building brand consistency and boosting engagement across social platforms. Customizing these images ensures your store looks professional, captures attention, and drives more traffic, ultimately contributing to higher sales.

Read more: Add Social Proof To a Shopify Checkout Page