Getting customers to add more items to their carts is one of the biggest challenges for online stores today. In this article, I’m going to share the top 10 frequently bought together apps on Shopify that can help increase your average order value. By reading this, you’ll discover which tools can encourage more sales by suggesting the perfect product combinations.

Why you need a Frequently Bought Together App on Shopify?

If you’ve ever wondered how to get customers to add just one more item to their cart, a Frequently Bought Together app can be a real game changer. I’m going to explain why adding this app to your Shopify store can make a big difference in your sales and your customers’ shopping experience.

• Boost Average Order Value: A frequently bought together app can increase the average order value by suggesting complementary products. From my experience, when customers see products that naturally go together, they’re more inclined to add more to their cart.
• Convenient Shopping Experience: People love convenience, and these apps make it easy to add related products with just a click. If I’m buying something online and I see useful add-ons, it feels like a one-stop shop, which is exactly what customers want.
• Increase Cross-Selling Opportunities: Using this app is a simple way to cross-sell products that fit well together, like a phone case with a new phone. It’s about showing customers what they might need, even if they didn’t think about it initially, which really drives sales.
• Show Personalized Recommendations: These apps can provide tailored suggestions based on what customers are already buying or looking at. I think that personalization can make a huge difference because it makes the shopping experience feel more thoughtful.
• Reduce Decision-Making Time: Customers often appreciate recommendations, especially when they’re unsure of what else they might need. If you make the decision easier for them, it usually means they’re more likely to make a purchase and feel good about it.

Now you have understood the importance of having a Frequently Bought Together App on Shopify. Now let’s move straight to the top 10 collection to select the best app for yourself.

1. Candy Rack | All‑in‑One Upsell

Candy Rack is a popular app for offering one-click upsells and cross-sells right after customers add items to their cart. I think this is great because it doesn’t interrupt the shopping flow and feels very natural for customers. The user-friendly interface also makes it easy for store owners to customize their offers without needing any technical expertise.

Main features 

• One-Click Upsell: This feature simplifies upselling and cross-selling with a one-click upsell popup window. In my opinion, it’s great because it makes additional purchases almost effortless for customers, which directly helps boost sales.
• Extra Services and Free Gifts: The app allows you to include extras like gift wrapping or free items in the upsell. From my experience, these little touches can really improve customer satisfaction and push them toward larger orders.
• Related Product Bundles: Suggesting product bundles based on what customers like can seriously raise order values. I love that these bundles are tailored to fit customer preferences, which increases the chance they’ll add more items.
• Modern Interface: The interface is sleek and user-friendly, making the upsell experience smooth. A clean, easy-to-use design is key to keeping customers interested in exploring more options.

Who is it for?

• Shopify stores focusing on upselling
• Merchants seeking quick additional sales

2. Bundles & Upsell | PickyStory

Bundles & Upsell by PickyStory lets you create attractive bundles to encourage customers to buy more, often at a discounted rate. I really appreciate how it allows you to build product combinations that make sense for your store, giving shoppers more value. The app makes the process seamless, and from my experience, bundling can significantly boost your average order value.

Main features

• Amazon-Like Smart Bundle Creation: This feature automates bundle creation in a way similar to Amazon, which saves you time. I find it handy because it automatically suggests bundles that make sense, making it easier to drive extra sales.
• Customizable Bundle Offers: You can offer bundles with custom discounts to appeal to different customers. In my opinion, having the freedom to adjust bundles helps make offers more attractive and tailored.
• Personal Support: The 24/7 support is super useful if you run into any issues. Knowing you can get help anytime gives peace of mind and helps you keep your store running smoothly.
• Branding and Style Auto-Apply: The app automatically applies your store’s branding to the upsell offers. I appreciate this feature because it keeps everything consistent, making the store look more professional.

Who is it for?

• Stores with diverse product ranges
• Merchants wanting to offer product bundles

3. Cross Sell & Upsell by SSC

Cross Sell & Upsell by SSC is all about suggesting complementary products to customers at the right time. In my opinion, this is perfect for stores that want to make sure customers don’t miss out on items they might need, like accessories. It’s a straightforward app that gets the job done without overcomplicating things.

Main features

• Manual Product Recommendations: This feature lets you manually select which products to upsell or cross-sell. I like having this control because I can choose products that complement each other best, which can lead to higher conversion.
• Widget Customization: You can change where the recommendation widget appears on the page. This flexibility means you can make sure your recommendations are in the most visible spots, making them more effective.
• Add Multiple Products: Customers can add multiple suggested items to their cart in one go. It’s a convenient feature, and from what I’ve seen, it really helps in boosting the average order value.
• Discounted Price Display: Showing discounts directly on suggested products is a clever way to incentivize purchases. People love a good deal, and displaying it clearly encourages them to take action.

Who is it for?

• Merchants preferring manual control
• Stores with specific upsell strategies

4. Frequently Bought Together

This app uses Amazon-style recommendations to suggest products that are often bought together, which is a clever approach. From my perspective, customers are used to seeing these types of suggestions, so it feels familiar and trusted. The automatic suggestions save you time and can lead to a noticeable bump in sales.

Main features

• AI-Based Recommendations: This app uses AI trained on millions of orders to provide accurate suggestions. I think this makes the recommendations super relevant, which in turn helps customers find what they actually want.
• Increased Conversion Rate: The AI-based recommendations boost the overall order value by encouraging customers to buy more. In my view, the smart suggestions make a big difference when it comes to getting customers to add extra items.
• Proven Upsell App: It’s been recognized for effectively increasing sales, which makes it a reliable choice. I always feel more confident using something that has a proven track record, and this app definitely fits that bill.
• Customizable Recommendation Engine: You can customize the recommendations to align with your store’s theme. I love how this keeps the experience cohesive, making customers feel that every part of the store is thoughtfully designed.

Who is it for?

• Stores wanting AI-driven recommendations
• Merchants aiming for higher conversions

5. Wiser Product Recommendations

Wiser is a powerful recommendation engine that suggests frequently bought together items, personalized for each shopper. I love how it uses AI to make smarter suggestions based on browsing history and customer behavior. If you want to add a personalized touch to your store, this app is a solid choice.

Main features

• AI-Powered Personalization: The app uses AI to personalize product suggestions for each visitor. From my experience, personalization helps in connecting with customers, and they are more likely to buy when they see products that match their tastes.
• Multiple Widget Options: The app offers different placements for its widgets, like popups and cart pages. I think having several options makes it easier to find what works best to get customers’ attention at the right time.
• Dynamic Learning: The app learns from visitor behavior, which improves the accuracy of recommendations over time. I really like how it keeps getting better without me having to do extra work.
• A/B Testing Tool: You can test different strategies using the A/B testing tool. It’s valuable to see what’s working and what’s not, which helps in optimizing the upselling tactics.

Who is it for?

• Stores needing personalized suggestions
• Shops with varied customer interactions

6. ROCKET Sales Pop Up & FOMO

ROCKET focuses on leveraging urgency and social proof to push customers to complete their purchases. I think adding a bit of FOMO (fear of missing out) can work wonders, especially for hesitant buyers. This app does a great job at showing customers what others are buying, which can motivate them to make a purchase.

Main features

• 35+ Functions: The app provides over 35 tools to boost sales and conversions. I love the versatility because it gives you multiple ways to engage with customers and improve store performance.
• Create Urgency and FOMO: This feature uses psychological triggers to drive quicker purchasing decisions. From my perspective, creating urgency is one of the most effective ways to close sales faster.
• Intelligent Product Display: Displays what other customers have bought, which acts as social proof. This is a great way to build trust with customers, making them more comfortable adding items to their cart.
• Cart Abandonment Reduction: The app helps reduce cart abandonment by keeping customers engaged. I find that anything that makes the shopping process smoother really helps in keeping customers until checkout.

Who is it for?

• Large stores needing diverse tools
• Merchants focusing on conversion optimization

7. Revy Unlimited UpSell Offers

Revy Unlimited Upsell Offers lets you create upsell and cross-sell offers with a lot of flexibility in design and placement. I appreciate how it allows store owners to be creative with how they present these offers, making them more visually appealing. This app can be a real asset if you want more control over how upsells appear in your store.

Main features

• Smart Auto-Upsell: Uses Shopify’s AI to suggest upsells automatically, based on customer preferences. I like how it saves me the trouble of manually configuring upsells, while still offering relevant products.
• Boost Average Order Value: Encourages customers to add higher-value items to their cart. This is a straightforward way to increase revenue, and I’ve found it really pays off in overall sales.
• Promote Sales and Promotions: The app highlights discounts directly in the upsell offers. Making deals visible right away increases the chance that customers will add those items.
• Customizable Upsell Options: Over 50 customization settings let you tailor the upsell experience. I enjoy the freedom to tweak everything so it fits my brand, making the upsells more effective.

Who is it for?

• Stores with diverse inventory
• Merchants looking for AI-based upselling

8. Cross Sell & Upsell Pro

Cross Sell & Upsell Pro helps you manually choose related products to recommend, which is ideal if you want complete control over what customers see. I like this because it means you can put together suggestions that really make sense, rather than relying on automatic pairing. It’s especially useful for niche products where automated recommendations might not be accurate.

Main features

• Amazon-Like Recommendations: The app uses an Amazon-like algorithm for its recommendations. In my opinion, this is great because Amazon’s upsell tactics are proven to work, so it’s effective in driving additional sales.
• One-Click Start: Easy to set up with no coding required. This makes it really approachable, even if you’re not super tech-savvy, and lets you start upselling quickly.
• Fashion-Forward Design: The stylish design of the app makes the recommendations visually appealing. I think this is important because a nice design makes customers more interested in what’s being offered.
• Manual and Automatic Recommendations: You can choose between automated or manual product suggestions. I like having both options because sometimes I want specific control over what gets recommended.

Who is it for?

• Shops preferring automated suggestions
• Merchants valuing design in recommendations

9. Upselly • Upsell & Addon items

Upselly makes it easy to offer add-on items and upsells when customers are about to check out. I find that these last-minute offers can be very effective, particularly when positioned as helpful suggestions. The app also provides useful analytics, so you can track what’s working and adjust your strategy.

Main features

• Amazon-Like Frequently Bought Together Widget: This widget imitates Amazon’s successful ‘Frequently Bought Together’ feature. I find this highly effective because it gives customers the sense that these are popular, must-have items.
• One-Click Addition to Cart: Customers can easily add suggested products to their cart with one click. In my experience, the fewer steps there are, the more likely people are to buy, so this feature is great.
• Graphical Display of Also Bought Products: The visual display of products often purchased together is a nice touch. I think seeing these options visually helps influence customer decisions.
• Manual Selection of Related Products: Merchants can handpick which products to recommend. I like this feature because it gives me control over what items are suggested, ensuring they align with my store’s strategy.

Who is it for?

• Stores mimicking Amazon’s approach
• Merchants seeking simple upsell solutions

10. Also Bought Cross Sell

Also Bought Cross Sell takes a straightforward approach to show customers products that other shoppers bought along with their items. I think simplicity is the strength of this app—it doesn’t try to do too much, and that’s often all you need. If you want a reliable way to suggest related products, this app is definitely worth considering.

Main features

• Amazon-Style Also Bought System: This feature uses a system similar to Amazon’s frequently bought together recommendations. I think leveraging Amazon’s model builds trust, as people naturally trust items others have bought.
• Automated Recommendations: Automatically suggests products based on past orders. I appreciate how it saves time while still being highly relevant to what customers want.
• Customization Options: Offers many customization settings for how recommendations are displayed. This helps me maintain a cohesive look throughout the store, which is important for branding.
• User-Friendly Installation: The app is easy to install and use without any coding. It’s nice to have a straightforward setup, especially when you want to start seeing results quickly.

Who is it for?

• Stores needing automated cross-sell
• Merchants looking for easy-to-use solutions

How to add Frequently Bought Together on Shopify?

To add a “Frequently Bought Together” feature to your Shopify store, follow these step-by-step instructions:

Step 1: Visit the Shopify App Store and choose an app

Navigate to the Shopify App Store from your dashboard. Now you can use the search bar to find apps related to “Frequently Bought Together” or “upsell.”

Then, please select an app based on your needs, reviews, and features offered. You can consider the top 10 options we list above for reference, including the Candy Rack | All‑in‑One Upsell app.

Step 2: Install the App

Click on the chosen app and then select ‘Add app.’ Remember that you need to follow the installation instructions to finish the process.

Step 3: Configure the App Settings

Once installed, configure the app according to your preferences. This may include setting up which products to recommend and customizing the appearance of the recommendations.

Step 4: Test the Feature & Monitor Performance

Preview the feature on your site to ensure it looks and works as expected. Test it on different devices to ensure responsiveness., Then, use the app’s analytics tools to track the performance of the recommendations. Adjust settings as needed based on customer interaction and sales data.

Final Words

This article highlighted the top 10 frequently bought together apps on Shopify, aiming to help you increase your store’s sales by encouraging bundled purchases. I suggest choosing the app that aligns best with your store’s goals and experimenting with its features to see what resonates most with your customers.

Frequently Bought Together App on Shopify: FAQs