Are you looking to enhance your Shopify store with eye-catching videos? Whether you want to showcase products in action or create engaging tutorials, the right video app can make all the difference. 

In this post, we’ve rounded up the 7 best Shopify video apps—both free and paid—that will help you boost your store’s visual appeal, engage customers, and drive conversions. Let’s explore right now!

Read more:

• 7 Best Shopify Video Slider Apps in 2025 [Free & Paid]
• How to Insert Videos With the Rich Text Editor on Shopify

The Importance of Adding Videos to Shopify Store 

Videos aren’t just a fun addition—they’re essential for growing your Shopify store. Here’s why adding videos can seriously boost your brand’s appeal, engagement, and conversions:

• Engage Your Customers Instantly: Videos capture attention quickly, keeping visitors on your page longer and making your store stand out compared to static images.
• Showcase Products in Action: Let customers see your products in use, whether through demos or testimonials, giving them a clearer idea of what they’re buying.
• Boost Conversion Rates: Videos help customers understand the value of your products, making them more likely to purchase, ultimately increasing sales.
• Improve SEO: Videos can enhance your search engine ranking, driving more organic traffic. Optimizing your videos further boosts visibility.
• Increase Social Shares: Videos are highly shareable, encouraging customers to spread your content on social media, which attracts new potential buyers.
• Create a Memorable Brand Image: High-quality videos showcase your brand’s personality, helping you stand out and build a stronger connection with your audience.
• Enhance Mobile Experience: Videos are perfect for mobile users, offering a fast, engaging experience on any device, especially for on-the-go shoppers.

A Quick Comparison Of Top 7+ Shopify Video Apps

App Name	Vendor	Pricing	Rating	Action
EasyVideo: Shoppable Videos	NexusMedia	Free plan: NoPaid plan: $15/month	4.9/5	Get app!
Promo.com ‑ Promo Video Maker	Promo.com	Free plan: Yes	4.8/5	Get app!
Video: Shoppable Videos & UGC	CommentSold	Free plan: YesPaid plan: $79.99/month	4.6/5	Get app!
ProdVid	Voidworks	Free plan: NoPaid plan: $4.99/month	4.1/5	Get app!
ReelUp‑Shoppable Videos+ Reels	ReelUp LTD.	Free plan: YesPaid plan: From $39.99 to $399/month	5.0/5	Get app!
Vidjet Shoppable Videos +Story	Vidjet Technologies	Free plan: NoPaid plan: From $49 to $299/month	5.0/5	Get app!
Tolstoy Shoppable Video & UGC	Phantom Tools	Free plan: YesPaid plan: From $19 to $299/month	4.9/5	Get app!
VIDEOWISE Shoppable Video UGC	Videowise Video Commerce	Free plan: NoPaid plan: From $99 to $499/month	5.0/5	Get app!
ReelTok Shoppable Videos + UGC	ReelTok	Free plan: YesPaid plan: From $5.99 to $299/month	5.0/5	Get app!

7+ Best Shopify Video Apps To Increase Sales 

EasyVideo: Shoppable Videos

I’ve tested EasyVideo: Shoppable Videos on my Shopify store, and it’s an absolute game changer for boosting engagement. With this app, you can easily turn your product videos into interactive, shoppable experiences, letting customers purchase directly from the video. Plus, it’s mobile-optimized, ensuring smooth performance across all devices. Overall, it’s a fantastic tool for stores looking to enhance their video content and increase conversions.

Rating

• Rating: 4.9/5
• Total reviews: 127 

Key Features

• Embed YouTube, Instagram, TikTok, and Vimeo videos
• Shoppable videos and interactive galleries on product and store pages
• Single video displays and multi-video galleries
• UGC video integration and customer video testimonials
• Single video, gallery, row, and story-style views
• Mobile-friendly and fast-loading

Best for: Apparel, Lifestyle, Beauty

Pricing

• A 7-day free trial
• Only available with $15/month

Promo.com – Promo Video Maker

Promo.com – Promo Video Maker is an awesome Shopify app for creating high-quality promotional videos. This app lets you easily craft professional-looking videos from a library of customizable templates. Additionally, the app supports integration with Shopify, allowing you to add your store’s products directly to your videos.

Rating

• Rating: 4.8/5
• Total reviews: 1,295

Key Features

• Create eye-catching and powerful videos within few minutes
• Choose from a variety of templates 
• Post on FB, IG, and YouTube to effectively drive traffic back to your store

Best for: Fashion, Beauty, Electronics

Pricing

Free 

Video: Shoppable Videos & UGC

Video: Shoppable Videos & UGC isn’t just about posting videos; it’s all about turning your videos into interactive shopping experiences. You can easily add shoppable links to your videos, so viewers can buy directly from the content they’re watching. Plus, the ability to incorporate user-generated content (UGC) means you can showcase real customer reviews and experiences, which builds trust and social proof.

Rating

• Rating: 4.6/5
• Total reviews: 23

Key Features

• Publish unlimited shoppable videos 
• Swipe-up video feed
• Automatically place explainer videos
• Enable in-video shopping
• Live stream available

Best for: Fashion, Beauty, Health, Lifestyle

Pricing

• Free plan
• Basic: $29.99 per month
• Premium: $149.99 per month

ProdVid

With ProdVid: Shoppable Videos & UGC, you can publish unlimited shoppable videos, so customers can buy products directly from your video content. The swipe-up video feed is also a major win, making it easy for customers to explore more products with just a tap. Plus, the option to add in explainer videos and enable in-video shopping makes it super simple to create engaging content that drives conversions.

Rating

• Rating: 4.1/5
• Total reviews: 7

Key Features

• Adjustable video player configurations
• Customizable video display settings on product pages
• Integration with YouTube, Vimeo, Shopify uploads, and external video links
• Enhanced customer engagement and improved sales conversions through product videos

Best for: Fashion, Beauty, Health, Lifestyle

Pricing

Paid Plan: $4.99/ month

ReelUp‑Shoppable Videos+ Reels

ReelUp: Shoppable Videos + Reels is one of the best Shopify product video apps, creating shoppable videos and reels, thus improving customer experience.  

Whether you’re showcasing new products, running a promo, or sharing behind-the-scenes footage, ReelUp lets you add clickable links for instant purchases, making it super user-friendly. Moreover, it’s highly flexible, with customizable video formats and integration with Instagram and TikTok, allowing you to reach an even broader audience.

Rating

• Rating: 5/5
• Total reviews: 252

Key Features

• Tested by Google insights and GT-Metrix 
• Natively embeds autoplay videos across all devices
• Import existing UGC videos from Instagram and TikTok
• Integrates seamlessly with the multi-currency and geolocation Shopify app
• Increase the time users

Best for: Fashion, Beauty, Lifestyle, Tech

Pricing

• Free plan
• Basic plan: $39.99 per month
• Premium plan: $99.99 per month
• Elite plan: $399 per month

Vidjet Shoppable Videos +Story

I’m honestly impressed with how Vidjet: Shoppable Videos + Story brings interactive video shopping to a whole new level. With Vidjet, you can turn your product videos into shoppable experiences, allowing customers to make purchases directly from your content. 

Although it doesn’t have a free plan, the paid plans are packed with features like customizable video layouts, in-video product tagging, and the ability to run promos directly through your videos.

Rating

• Rating: 5/5
• Total reviews: 115

Key Features

• No impact on site speed 
• Measure sales, engagement and ROI
• Publish videos to thousands of pages, without using code
• Add elements to videos: products, CTAs, add to cart, coupons, etc.
• 10+ formats: Stories, Carousels, Floating Bubbles, Video Background, etc.

Best for: Fashion, Beauty, Lifestyle, E-commerce

Pricing

• Starter plan: $49 per month
• Growth plan: $99 per month
• Scale plan: $199 per month
• Pro plan: $299 per month

Tolstoy Shoppable Video & UGC

Tolstoy: Shoppable Video & UGC app lets you create interactive, shoppable videos where customers can purchase products directly from the video, making it super easy to convert views into sales. What sets Tolstoy apart is its focus on UGC—you can integrate real customer videos, reviews, and testimonials to build trust and authenticity. Plus, it’s got a free plan, so you can try it out before committing.

Rating

• Rating: 4.9/5
• Total reviews: 191

Key Features

• Feature videos on the Shop app home feed 
• Shoppable videos
• Automatically import videos from Instagram, TikTok, Google Drive, etc.
• Shop App Video
• Personalized ‘For You’ video feed, powered by an AI recommendation engine

Best for: Fashion, Beauty, Lifestyle, E-commerce

Pricing

• Free forever 
• Pro plan: $19 per month
• Business plan: $299 per month
• Enterprise plan: Contact Us to get support.

Videowise Shoppable Video UGC

I’ve been experimenting with VIDEOWISE: Shoppable Video & UGC on my Shopify store, and it’s seriously one of the most powerful tools for turning video content into sales. This app allows you to create fully interactive, shoppable videos, so customers can make purchases directly from the videos they’re watching. But what really sets VIDEOWISE apart is its focus on UGC—you can easily integrate customer reviews, video testimonials, and UGC galleries to create a more authentic and trustworthy shopping experience. While there’s no free plan, the paid plans offer advanced features like customizable video layouts, in-depth analytics, and a full range of integrations with your e-commerce setup.

Rating

• Rating: 5/5
• Total reviews: 221

Key Features

• AI-optimized videos and images for faster loading with preserved high quality
• Shoppable videos and interactive image galleries
• Video quizzes with SEO-optimized metadata
• Video banners, galleries, stories, backgrounds, and product showcases
• Dedicated video channels with UGC social listening
• Performance analytics for video content
• AI-personalized, shoppable UGC feeds
• Tolstoy, TikTok, and Instagram feed integration

Best for: Fashion, Beauty, Electronics, E-commerce

Pricing

• Starter plan: $99 per month
• Scale plan: $299 per month
• Pro plan: $499 per month

ReelTok Shoppable Videos + UGC

On of the best Shopify video apps is ReelTok: Shoppable Videos + UGC. It’s a game changer for creating interactive video content that drives sales. This app lets you turn your videos into shoppable experiences, making it easy for customers to buy directly from the video they’re watching. 

Plus, ReelTok offers a free plan, so you can get started without any commitment. But if you’re looking for more advanced features like customization options, video galleries, and in-depth analytics, the paid plans are super affordable and valuable.

Rating

• Rating: 5/5
• Total reviews: 89

Key Features

• Popular video formats: IG Stories, Reel Carousel, Floating Reels 
• Smart Videos: Reduce Page Load Time
• Measure conversions and engagement with analytics dashboard
• Import UGC videos from Instagram Reels, Dropbox, Drive or device
• Embed Videos on Any Page (Shopify 1.0 or 2.0)

Best for: Fashion, Beauty, Health, Lifestyle

Pricing 

• Free plan
• Starter plan: $5.99 per month
• Growth plan: $39.99 per month
• Scale plan: $299 per month

Criteria for Choosing the Right Shopify Video App

Choosing the right Shopify video app can make all the difference in your store’s engagement and sales. With so many options out there, it can be overwhelming. To help you narrow it down, here are the key things I consider when picking the perfect app—based on my own experience and what’s worked best for my store:

• Ease of Use: The app should be easy to navigate and understand, even for those with limited technical skills. Look for drag-and-drop functionality, clear menus, and straightforward instructions.
• Video Hosting: Does the app host videos for you, or do you need a separate hosting service? App-hosted videos often offer better performance and integration.
• Customization Options: Can you customize the video player with your brand colors, logo, and controls? Look for features like autoplay, looping, and speed controls.
• Video Analytics: Does the app provide insights into video performance, such as views, watch time, and engagement? This data is crucial for optimizing your video strategy.
• Mobile Optimization: Ensure the app delivers a smooth viewing experience across all devices, including smartphones and tablets.
• Live Streaming Capabilities: If live video is part of your strategy, check if the app supports live streaming and offers interactive features like chat.
• Pricing: Start with a free plan to get a feel for the app. You can test ReelTok (which starts at $5.99 per month) to explore features without breaking the bank.
• Customer Support: Having solid customer support is key. When merchants had a couple of tech issues with ReelUp, but their support team was super responsive and fixed everything fast, saving them many headaches.

Bottom Line

When it comes to choosing the right Shopify video app, it’s all about finding the perfect balance between functionality, ease of use, and budget. Whether you’re all about shoppable videos, UGC, or killer customization, there’s an app out there that can take your store to the next level. 

Shopify Product Video Apps: FAQs

Do I need a Shopify plan to use product video apps?

Yes, you need a Shopify store to use most product video apps. These apps are designed to integrate directly with your Shopify store, allowing you to display videos on product pages or throughout your site. Some apps may have additional requirements based on your Shopify plan, but most can work with basic plans.

Can I add shoppable links to my product videos?

Absolutely! Many Shopify video apps allow you to turn your videos into interactive, shoppable content. With these apps, you can add clickable product links directly within your videos, so viewers can purchase products without leaving the video. It’s a great way to boost conversions and improve customer engagement.

Are product video apps mobile-friendly?

Yes, most modern product video apps are optimized for mobile devices. Since a large number of customers shop on their phones, it’s important that your videos look great on both desktop and mobile. Apps like ReelTok and EasyVideo ensure your videos perform seamlessly across all devices, ensuring a smooth shopping experience for your customers.

Do Shopify video apps support user-generated content (UGC)?

Yes, many Shopify video apps, such as Tolstoy and VIDEOWISE, support UGC integration. This allows you to feature real customer videos, reviews, and testimonials in your product videos. UGC is a powerful tool for building trust and social proof, which can help increase conversions and customer loyalty.