If you’re running a Shopify store and want to boost your sales with marketing Shopify apps? Of course, Shopify has loads of apps to increase sales for your store. But which one you should choose? 

In this article, we will explore a list of the top 8 Shopify ad apps for managing your ads across platforms like Facebook, Google, and Instagram. Sounds good? Let’s get started!

#	App Name	Vendor	Key Features	Rating	Action
1	BixGrow: Affiliate Marketing	BixGrow	2-in-1 Affiliate & Referral Marketing Program; Customizable affiliate links, Multi-level marketing (MLM).	4.9/5	Get App!
2	Vitals: All-in-One Marketing	Vitals	Email & push campaigns; Volume discounts, Bundles.	4.9/5	Get App!
3	∞ Google Ads Tracking & GTM	∞	Multiple conversion tracking; Cross-platform integration with Google Analytics 4 and Bing UET	4.9/5	Get App!
4	Omega ‑ TikTok Pixel & Catalog	Omega	Optimize your dynamic ads/collection with an automated catalog; 1-click sync with Tiktok shop.	5.0/5	Get App!
5	PixelTok: TikTok Pixel Install	AdTrace	Track site traffic; Data visualization; Reporting tools; Setup in one click	4.7/5	Get App!
6	AfterShip Traffic & Ads	Automizely	Ad exchange system; Easy setup; Targeted promotions; High-quality eCommerce traffic	4.8/5	Get App!
7	Casa Google Shopping Feed	Casa	Multi-feed support for Google Shopping; Bing, Pinterest, Facebook; Cross-border capabilities Shopify market integration.	4.7/5	Get App!
8	AdScale: Facebook & Google Ads	AdScale	AI-powered campaign builder; 24/7 optimization; Cross-channel campaigns.	4.6/5	Get App!

BixGrow: Affiliate Marketing

BixGrow is a Shopify app that combines affiliate and referral marketing into one platform. It helps businesses expand their reach through influencers, affiliates, and brand ambassadors. This app helps businesses expand their reach through influencers, affiliate marketing, flexible tracking methods, one-click invoice generation, and easy Shopify integration.

• Ratings: 4.9 
• Total Reviews: 1,297 

Key Features

• Reward affiliates with cash or store credits
• 2-in-1 Affiliate & Referral Marketing Program
• Flexible commission structures (Lifetime & Product Commission)
• Customizable affiliate links and auto-generated coupons
• Multi-level marketing (MLM) & influencer recruitment
• Seamless integration with Shopify, PayPal, Klaviyo, Mailchimp
• Affiliate link and coupon tracking, plus linked email tracking
• Multi-language support: English, Spanish, French, Italian, Portuguese, German, Chinese (Simplified)

Pricing

• Free Plan
• SCALE Plan: $9/month
• PRO Plan: $15/month

Who is Best For

• Shopify store owners aiming to grow an affiliate network
• E-commerce businesses leveraging influencers and brand ambassadors
• Entrepreneurs looking for flexible commissions and easy affiliate management
• Businesses seeking to reward affiliates through cash, store credits, or coupons

Vitals: All-in-One Marketing

Vitals: All-in-One Marketing for Shopify app streamlines operations, boosts conversions, and improves customer experience by providing over 40 marketing and optimization tools into one platform. 

It offers features like product reviews, visitor replays, incentive creators, trust badges, pop-ups, currency converts, and social media integrations, thus improving store functionality and driving sales.

• Ratings: 5.0/5 
• Total reviews: 9,064 

Key Features

• Product reviews importation from AliExpress and email submissions
• Incentive tools for bundles, volume discounts, and BOGO offers
• Animated add-to-cart button stickers to grab attention
• Countdown timers and stock scarcity indicators for urgency creation
• Trust badges and payment logos for credibility and security
• Customizable Pop-Ups for lead capture and promotions
• Multi-currency converter for localized shopping experiences
• Facebook Pixel integration for ad retargeting and analytics
• Automated email and push campaigns for re-engagement and upselling 
• Over 40 conversion-focused apps in one streamlined platform

Pricing

• Hobby Plan: $29/99 per month
• Business Plan: $49.99 per month
• Pro Plan: $89.99 per month
• Customize Plan: From $299.99 per month

Who is Best For 

• New Shopify merchants manage multiple apps and integrate different functionalities.
• Small & medium-sized businesses operate on tight budgets and need cost-effective tools.

• Merchants optimize conversion rates and improve personalized experiences.
• Growing businesses need scalable tools to increase traffic & customer expectations.

∞ Google Ads Tracking & GTM

∞ Google Ads Tracking & GTM app for Shopify enables seamless integration with Google Ads and Google Tag Manager, allowing e-commerce businesses to implement comprehensive server-side tracking. 

This app simplifies setting up and managing Google Ads conversions, GA4, and Bing UET conversion tracking. With easy one-click installation and automated setup for GTM, it ensures fast, accurate tracking and dynamic remarketing capabilities to improve your ads’ performance.

• Ratings: 4.9 
• Total reviews: 187 

Key Features

• Server-Side tracking
• Enhanced Conversion Tracking
• Google Tag Manager (GTM) Integration
• Cross-Platform Integration with Google Analytics 4, Bing UET, and Google Ads tracking
• Multiple Conversion Tracking Google Ads conversions and integrate GA4 and Bing UET tracking
• Checkout Integration: Track and optimize events like add-to-cart, purchase, and checkout
• Improved Load Speed & Accuracy

Pricing

• Standard Plan: $9.99/month
• Premium Plan: $19.99/month
• Shopify Plus Plan: $29.99/month

Who is Best For

• E-commerce stores using Google Ads for advertising
• Shopify store owners looking for server-side tracking solutions
• Businesses needing multiple conversion tracking setups (Google Ads, GA4, Bing UET)
• Shopify Plus merchants needing advanced tracking and checkout extensibility
• Online retailers seeking dynamic remarketing and automated Google Tag Manager setup

Omega ‑ Tiktok Pixel & Catalog

Omega – TikTok Pixel & Catalog app for Shopify helps Shopify merchants optimize their TikTok advertising campaigns with precision and efficiency. While not officially linked to TikTok, the app provides advanced tracking and synchronization tools that empower merchants to attribute sales accurately, enhance data collection, and run ad campaigns seamlessly.

• Ratings: 5.0 
• Total Reviews: 297 

Key Features

• Seamless pixel management
• Advanced tracking with Events API
• Dynamic ad optimization
• Sales attribution tools like UTM tracking and a Customer Journey Report
• One-click sync with TikTok shop
• Compatibility with the latest Shopify features

Pricing

• Free Plan: Yes
• Basic Shopify Plan – $9.99/month or $83.90/year
• Advanced Shopify Plan – $12.99/month or $109.12/year
• Shopify Plus Plan – $25.99/month or $218.32/year

Who is Best For

• Shopify merchants using TikTok to drive sales.
• Businesses looking for dynamic ad syncing and accurate pixel tracking.
• Merchants who need automated product feed updates for TikTok campaigns.
• Shopify Plus merchants requiring advanced syncing and event tracking.
• Brands aiming to optimize TikTok ad performance with robust analytics and UTM tracking.

PixelTok: TikTok Pixel Install

PixelTok app will take your advertising to the next level. This app efficiently tracks ad campaigns, website traffic, conversion rates, and revenue. Moreover, the app integrates seamlessly with TikTok Ads to provide powerful analytics, allowing businesses to optimize campaigns and make data-driven decisions.

• Ratings: 4.7 
• Total Reviews: 78 reviews

Key Features

• Server-side tracking
• Multi-pixel support
• Event reporting like purchases, add-to-cart, and page views.
• Ad Campaign reporting
• Product analytics
• Enhanced tracking & attribution
• Data visualization & reporting

Pricing

• Free Plan
• Tier 1 Plan – $27/month
• Tier 2 Plan – $47/month
• Tier 3 Plan – $87/month

Who is Best For

• Shopify stores use TikTok Ads to drive sales.
• Businesses look for an easy setup for tracking with TikTok Pixel.
• Merchants need multi-pixel support for accurate ad attribution.
• Stores seek detailed event and campaign reporting for optimization.
• E-commerce brands that want enhanced tracking and insights to improve ad performance.

AfterShip Traffic & Ads

AfterShip Traffic & Ads is a free Shopify app that helps Shopify store owners increase traffic and sales through ad exchange. It allows you to easily promote your products on other Shopify stores with similar audiences and, in return, display ads from those stores on your site. This mutually beneficial system expands your reach to potential customers already interested in products like yours.

• Ratings: 4.8 
• Total Reviews: 745 

Key Features

• Quick and easy one-click installation 
• Easy product selection to promote your products
• Ad exchange system to drive quality traffic
• Ad categories exclusion to maintain control 
• Comprehensive analytics and high-quality ecommerce traffic

Pricing

• Free Plan

Who is Best For

• Shopify stores looking to drive quality traffic without a big budget.
• Merchants interested in cross-promotion with other stores in similar niches.
• Brands that want to easily manage ad campaigns and track performance.
• E-commerce businesses leverage ad exchanges to increase visibility.
• Stores seek an easy and cost-effective way to promote their products to a broader audience.

Google Shopping Feed Home 

The Multi-Feed for Google Shopping XML app is a powerful tool designed to optimize product advertising campaigns on Google Shopping, enabling Shopify merchants to manage multiple feeds across different countries, languages, and currencies. 

• Ratings: 4.7 
• Total Reviews: 430 

Key Features

• Dynamic multi-feed management
• Enhanced product data for ads
• Seamless integration with Google Ads
• Automatic feed updates
• Support for multi-currency and multi-language ads
• Compatibility with other Ad platforms

Pricing

• Free Plan

Who is Best For

• Shopify stores want to easily generate and manage product feeds for Google Shopping & other platforms.
• Ecommerce businesses expand internationally with multi-currency and multilingual product feeds.
• Merchants simplify their Google Merchants Center and Bing Shopping setup.
• Shopify store owners use Google, Pinterest, and Facebook ads to promote their products.
• Brands want a straightforward, no-fuss solution for cross-platform product feed management.

AdScale: Facebook & Google Ads

AdScale uses AI-powered technology to simplify Facebook and Google Ads management for eCommerce businesses. The app automates ad campaign creation, optimization, and reporting to maximize return on ad spend (ROAS). Trusted by over 6,000 brands, AdScale helps merchants grow by optimizing ad performance with AI-driven tools across Facebook, Instagram, and Google platforms.

• Ratings: 4.6
• Total Reviews: 494 reviews

Key Features

• Awesome ads 10x faster with AI ad builders 
• 24/7 optimization of bids and budgets
• Up your marketing with AI-generated video ads 
• AI creatives to generate stunning video, image, and text ads 
• Cross-channel campaigns
• Business improvement with unique insights from the Business Intelligence module

Pricing

• Starter – $199/month
• Growth – $299/month
• Scale – $399/month 

Who is Best For

• E-commerce stores looking to optimize Facebook, Instagram, and Google ads.
• Merchants who want AI-driven automation for ad creation and optimization.
• Businesses seeking to improve ROAS with smarter, data-driven ad campaigns.
• Shopify merchants with a monthly ad spend of up to $4,000.
• Brands aiming to scale their business with advanced AI technology for advertising.

How To Choose the Right Shopify Ads App 

Choosing the right Shopify Ads app is essential for driving traffic, increasing conversions, and optimizing advertising spend. Consider the following factors when selecting the best app for your store:

• Ad Platform Compatibility: Ensure the app integrates with the ad platforms you use, such as Google, Facebook, or Instagram.
• Automation Features: Look for apps that offer automation to simplify campaign creation, optimization, and reporting.
• AI and Optimization Tools: Apps with AI features can help automate optimization for better targeting and higher ROAS.
• Customization Options: Choose an app that allows you to tailor ad creatives and campaigns based on your unique business needs.
• Budget Flexibility: Select an app that fits your budget and offers scalable plans to grow with your business.
• Cross-Platform Integration: If you plan to advertise across multiple channels, choose an app that supports multi-platform advertising.
• User Reviews & Ratings: Check reviews and ratings to gauge the app’s reliability and customer satisfaction.
• Support & Resources: Ensure the app offers good customer support and educational resources for effective campaign management.

Bottom Line

Choosing the right Shopify Ads Apps can significantly enhance ad performance and sales. From AI automation to advanced tracking, these apps help you optimize campaigns, reach the right audience, and scale your business effectively in 2024.

Ads Apps For Shopify: FAQs

What ads are best for Shopify?

The best ads for Shopify depend on your target audience and goals. Commonly effective ad platforms include:

• Facebook & Instagram Ads: Ideal for targeting specific demographics and showcasing products visually.
• Google Ads (Shopping & Search): Great for capturing high-intent customers actively searching for products.
• Pinterest Ads: Effective for visual discovery and driving traffic from users browsing for inspiration.
• TikTok Ads: Perfect for engaging younger audiences with creative, video-based content.

Can you do ads on Shopify?

Yes, Shopify allows you to run ads on multiple platforms like Facebook, Google, and Instagram. You can integrate your Shopify store with various ad networks through apps like Facebook & Google Ads integration apps, or apps like AdScale for automated campaign management.

What apps to use with Shopify?

Some popular ad apps for Shopify include:

• AdScale: For AI-powered Facebook and Google ads automation.
• PixelTok: For easy TikTok Pixel integration and campaign tracking.
• Casa Google Shopping Feed: For creating product feeds for Google Shopping and other platforms.
• AfterShip Traffic & Ads: For ad exchange and promoting products across other Shopify stores.

Where can I promote my Shopify?

You can promote your Shopify store on various platforms:

• Social Media: Facebook, Instagram, TikTok, and Pinterest are great for visually showcasing products.
• Search Engines: Google Ads and Bing Ads can drive highly targeted traffic to your store.
• Marketplaces: List your products on platforms like Amazon, eBay, or Google Shopping for increased visibility.
• Email & SMS Marketing: Use Shopify apps to integrate email and SMS campaigns for direct promotions.