If you’re looking to build a Shopify store that matches the vibe of a modern, urban brand, the Portland Shopify Theme might be an awesome choice! The theme brings a modern, minimalist aesthetic to the table and offers different tools to create a stunning and user-friendly store. 

In this review, we’ll take a deep dive into the Portland theme’s key features, pros & cons, and successful case studies to elevate your brand. Let’s jump in!

Avada’s Verdict
Pros: Modern & professional design aesthetic Easy color, font, and layout customization Flawless mobility  Rapid page load times Multiple integrated ecommerce features Unlimited free trial and theme download	Cons: Lacking image Minor responsiveness issues Shallow customization scope  Inconvenient live chat/phone support hours
Rating: 5.0/5⭐
Best For Modern fashion brands, Cosmetic retailers, Art boutiques, Jewelry sellers, Home decor businesses

Portland Shopify Theme: An Overview

The Portland theme is a versatile and aesthetically pleasing Shopify theme well-suited for modern lifestyle brands. It features a clean, minimalist design inspired by urban fashion, art, and design trends. 

The layout allows products to take center stage with large hero images and ample white space, creating an upscale visual shopping experience. The responsive design adapts flexibly to different device sizes, so the store looks great on mobile, tablet, and desktop.

Shopify Theme Portland: Key Features & Benefits

The Portland Shopify Theme is designed to help merchants create a seamless, engaging, and versatile shopping experience. Here are its main features and benefits:

Promote in-store visits through Physical stores feature

The Portland theme improves the omnichannel shopping experience by directly integrating physical retail locations into your online store. It includes a configurable store locator, allowing customers to easily find and navigate to a merchant’s brick-and-mortar locations. Customers can view product availability across stores and select a location for options like click-and-collect pickup or reserving inventory for in-store pickup.

This is an ideal function for owners operating both physical stores and online businesses, particularly in the fields such as Fashion & Clothing, Cosmetics, Watches & Jewelry, Kitchenware, etc. Customers can search their wanted products online and come to the store to view and pick it up directly.

Create hassle-free checkout process | Cart and check out

The Portland theme simplifies the shopping experience with an intuitive cart and seamless checkout process. Customers can easily view their cart, adjust item quantities, and apply discount codes in just a few clicks. The checkout features a streamlined multi-step form that efficiently collects contact and shipping details, while integrated payment options provide secure and hassle-free transactions.

The theme collects contact and shipping information at checkout in an intuitive multi-step form. Helpful order summaries are displayed, and order confirmation emails can be customized. 

The cart seamlessly transfers any in-progress orders to a customer’s mobile device for a frictionless transition between domains. Overall, the cohesive cart and checkout functionality aims to convert browsers to buyers through a simple yet fully-featured purchasing process across all devices and sales channels. This function is most ideal for stores selling clothes or accessories since clients usually purchase several items at once.

Make fast purchases through the Quick buy/ view mode

The Portland theme enables merchants to offer customers a fast and straightforward one-click purchasing experience through its quick-buy features. On individual product pages, well-placed quick-buy/ view buttons allow customers to instantly add items to their carts. with just one tap or click. For frequently purchased items or digital downloads, this eliminates unnecessary steps during checkout.

If you are running a Jewelry or Arts & Crafts stores, remember to add this feature into your platform since this can help increase the confidence and comprehension of your clients towards the products you are selling, as well as save time for viewing and choosing appropriate products.

Improve readability by Dark mode: Embrace the night

The Portland’s Dark mode feature allows customers to switch to a darker color scheme. This can be easier on the eyes, especially in low-light conditions, and improves the shopping experience, particularly for those sensitive to bright screens.

For Shopify store owners, offering Dark Mode adds a modern touch, caters to user preferences, and can potentially increase browsing time and engagement. This mode is appropriate for stores selling colorful items like clothing, arts & crafts, bags, watches, and so on as clients may view the products in different conditions.

Deliver engaging shopping experience | Marketing and conversion

The Portland theme gives merchants powerful tools to promote their brands and drive sales conversions. It provides flexible sections to showcase new products, collections, and sales through stylized banners and product block structures. 

Product discovery | Find the ideal products quickly

The Portland theme enhances how customers explore product offerings through practical browsing tools and filters. A polished navigation menu provides instant access to departments, categories, and relevant collections. Dynamic filter menus can refine search based on attributes like price, size, color, and more. Make sure to add-in this mode if you are running a clothing or fashion shops as it can help you present the collections/ lists of products in an organized/ well-structured way.

OS 2.0 functionality ensures compatibility and optimal performance

The Portland Shopify theme takes full advantage of the expanded capabilities of Shopify’s OS 2.0 to deliver a more robust and customizable online storefront experience for merchants.

It leverages the new block-based system, allowing merchants to quickly drag and drop modular content sections to configure page layouts without code. This highly visual editor empowers merchants to style sections, add or modify blocks, and rearrange areas as needed for sophisticated store design.

Design & Customization 

Overview of Design Quality

• Professional and Polished Design: Portland offers a professional design that looks great on all devices and screen sizes. Its clean lines, spacious layout, and minimalist style create a modern and polished appearance.
• Adaptive Layout: The theme’s grid systems and flexible options ensure it functions seamlessly from mobile to desktop. You can fully customize color palettes, but the defaults provide a trendy yet timeless look with harmonious color pairings.
• Clear and Readable Typography: Portland features crisp and legible typography with various header and body font choices. Sections are logically structured and visually engaging with animations, parallax effects, and rotating banners.
• Strategic Information Placement: The theme’s information architecture keeps essential buttons and navigation elements prominently displayed. Extensive customization options allow precise alignment with your brand identity, from section styling to logos and colors.
• User-Friendly Customization: Every aspect, from section styles to logos and color adjustments, can be easily customized via the Shopify admin. Advanced designers also have the option to fine-tune the theme through code.
• Quality Aesthetic: Portland prioritizes design best practices, cross-device functionality, and extensive customization, resulting in an appealing and well-organized online store. It provides a quality aesthetic to help brands showcase their products and narratives effectively.

Portland Theme: Pricing & Where to Purchase

The Portland theme Shopify costs $320 for a one-time purchase. However, the theme provides UNLIMITED FREE TRIAL to add the theme to your Shopify store and easily explore all its features and customization options. Payments are only required when you publish the theme.

So, where to buy the Portland theme? A highly viable option is installing the Portland theme from the Shopify Theme Store with just one click from within the admin, as it is available as an official app.

What Do Customers Say About the Portland Shopify Theme?

• Ratings: 5.0/5.0
• Total Reviews: 6

Most users highlight the theme’s sophisticated yet user-friendly layouts, enabling even beginners to build polished online storefronts. Speed, reliability, and flawless mobile responsiveness are frequently cited advantages. Moreover, the support team behind Portland is noted as responsive, efficient, and exceedingly helpful—traits that significantly enhance the user experience.

Recent User Reviews

• Dadel (Feb 25, 2024): “Excellent theme. Also important, a very fast responding and efficient support team!”
• Edina Kiss (Feb 21, 2024): “‘Portland’ is more than just a Shopify theme—it’s a masterpiece of design, functionality, and performance… I also really enjoy connecting with their amazing support team!”
• The Good Vitamin Co (Nov 20, 2023): “I really like the Portland theme. Also, the Portland team is so helpful. Appreciate it.”
• Make Moves (Sep 17, 2023): “I am using Portland, and have loved the theme so far… The overall look is very advanced and professional, yet extremely easy and clear to use, which is perfect for a beginner. I have been extremely happy with the support from Superfine, especially Ion Burdianov. I would definitely recommend the theme.”

How to Add This Theme To Your Store

• Step 1: Visit the Combine theme page on the Shopify App Store and search for the Portland theme. You can access it from the “Try Theme” button on the link.

• Step 2: Once logged in, the theme will start installing. You will see the install progress bar. After successful installation, you will be redirected to your theme editor in Shopify admin. 

• Step 3: Click “Customize” to start customizing the newly installed Combine theme. Make changes like logo upload, homepage content, footer links, etc., as required. 

• Step 4: Click “Save” for a live preview of your customized store. Once satisfied, click “Publish” to make the personalized theme live on your store’s front end. Your store is now running on the Combine Shopify theme! You can modify the theme further at any time from the editor.

How to Customize the Portland Theme Shopify: A Detailed Guide

After adding the Portland theme, you will be able to customize the theme flexibly according to your needs and requirements.

Step 1: Edit Header 

After adding the Portland theme, you will be able to customize the theme flexibly according to your needs and requirements.

• Click on the “Header” section to edit the store name, logo, menu, notification bar, etc.

• In addition, you can add other Sections you want by “Add section“

Step 2: Edit Product Display Option 

• Next, edit your product page. Find the section labeled “Products.”

• On the left sidebar, customize product details like product name, update images, price, etc.

Step 3: Edit the Collection List

After editing the product page, return to the Home page and click “Collection List” to group products together or with the same theme to help customers choose more easily.

• Click on Collection, page will navigate you to the editing section, where you can add collections and products.

Step 4: Add Popular Items, and Product Slider

• Click on “Popular items” to add featured products from the store.

• Next, scroll down and select “Product Slider” to display the products you want to display.

• The page will navigate you through the editing bar.

Step 5: Add Testimonial Slide

In this section, you can add reviews from customers who have purchased the product to create more credibility.

• Click and edit the review content, purchase image, and save.

Mobile Responsiveness & Browser Compatibility

Mobile Responsiveness

The Portland Shopify theme is meticulously designed and developed to deliver a flawlessly responsive mobile experience for online shoppers. As the product website indicates, the theme follows a mobile-first design approach to ensure the online store is easily navigable and readable across all modern mobile devices. 

It achieves an ‘A’ grade for performance based on thorough testing by the theme detector tool, considering speed metrics like page load times, rendering, and responsiveness on mobile. 

Importantly, the theme maintains low total blocking time and cumulative layout shift scores, indicating smooth page loads without interruptions or content jumps that negatively impact usability. 

Browser Compatibility

The Portland Shopify theme is built with a strong focus on multi-browser compatibility, ensuring merchants can provide their customers with an optimal shopping experience regardless of the browser being used. 

The theme seamlessly adapts to all modern desktop and mobile browsers without needing customizations or separate browser-specific versions through its responsive design approach and adherence to web standards. 

It leverages lightweight HTML5, CSS3, and JavaScript technologies to guarantee support across browsers like Chrome, Firefox, Safari, Edge, and others, avoiding dependence on outdated or proprietary implementations that limit cross-browser compatibility.

Best for Who?

Portland Theme Benefits for Different Industries:

• Fashion and Clothing Retailers: Beautifully showcase styles with rich images and customizable layouts by category or collection.
• Health and Wellness Stores: The clean design builds credibility, and dedicated sections establish trust by offering expert advice.
• Beauty and Cosmetics Merchants: Highlight products with close-up images and swatch filters for informed decision-making.
• Swimwear, Lingerie, and Jewelry Sellers: Parallax sections and zoom features emphasize essential details.
• Home Goods, Artisan Goods, Outdoor Equipment, and Sportswear Brands: Use animated elements and inspiration galleries to spark interest and ideas.
• Versatile Customization: Merchants in all industries can apply their unique brand aesthetics, with dedicated features like size charts, video reviews, and filter options enhancing the shopping experience.

Moreover, some other types of business categories that would benefit most from the Portland Theme include:

• Retailers
• Ecommerce stores
• Online shops
• Boutiques
• Fashion brands
• Jewellery stores
• Gift shops
• Home decor stores

Three Successful Store Examples (Real Case Studies)

Harry Rosen

Fashion retailer Harry Rosen has implemented the Portland Shopify theme strategically to enhance their customers’ online shopping experience. 

Using Portland’s strong image-handling capabilities, Harry Rosen can beautifully display all of the products in their expansive men’s clothing lines and ensure each item’s finer details come through clearly on product pages. 

Additional features like Portland’s advanced filtering widgets and robust search functionality allow customers to easily navigate Harry Rosen’s wide variety of fashion offerings.

By implementing the Portland Shopify theme, fashion retailer Harry Rosen has significantly improved their online store and better-served customers through several key enhancements. The theme has allowed them to beautifully showcase their expansive product lines through high-quality product images and an intuitive filtering system, making browsing and discovery much more enjoyable

David Yurman

Luxury jeweler David Yurman has strategically implemented various capabilities within the Portland Shopify theme to craft an exceptional digital shopping experience that aligns with their boutique expertise. Most prominently, Portland’s robust image handling allows Yurman to truly showcase the exquisite details of their handcrafted jewelry and metalwork through high-quality product photography. 

• Improved Customer Experience with the Portland Theme:

Customers can enjoy a better shopping experience with advanced features like filters, zoom, and lighting controls right on category pages.

• Positive Impact on David Yurman’s Luxury Business:

David Yurman has benefited significantly from implementing the Portland Shopify theme in their luxury business.

• Enhanced Online Jewelry Shopping: 

The theme has elevated the online jewelry shopping experience by providing a seamless design and showcasing Yurman’s craftsmanship with high-quality product photos.

• Increased Sales: 

These improvements have led to higher sales, as the simplified shopping process and stunning product displays boost conversion rates.

• Cohesive Brand Presentation: 

The theme ensures a consistent brand presentation across all digital channels, expanding Yurman’s global reach while maintaining their prestigious brand image.

Ecco Domani

Ecco Domani strategically used various features of the Portland Shopify theme to align their online store with their sustainable brand values.

• Vivid Product Display: Portland’s strong image capabilities allow Ecco Domani to showcase their stylish and durable shoes in high-quality, inspiring customers.
• User-Friendly Navigation: Refined filtering and search features make it easy for customers to explore Ecco Domani’s extensive catalog.
• Customized Design: Ecco Domani personalized Portland with their unique eco-conscious style by adjusting colors, fonts, and styling.
• Custom Shoe Design: Configurator widgets empower customers to create custom-made shoes by mixing materials and colors creatively.
• Educational Content: Dedicated pages powered by Portland educate customers about Ecco Domani’s sustainable practices.
• Benefits of Portland Theme: Ecco Domani has gained significant advantages from using the Portland Shopify theme.
• Enhanced Customer Experience: The theme improves the online shopping experience with vibrant product images and customization options.
• Boosted Engagement: Customers now better understand and support Ecco Domani’s ethical mission, fostering loyalty.
• Global Reach: The optimized digital storefront helps Ecco Domani reach a broader audience of eco-conscious consumers.
• Improved Conversions: Refined filtering and product displays contribute to higher sales conversions on the site.

FAQs

Conclusion

In conclusion, the Portland theme is a powerful and highly customizable solution for merchants looking to create an impactful online storefront. It provides merchants access to many features necessary to run an optimized ecommerce business across devices and channels.