The Shopify platform alone is powerful, but the right apps can take your store to the next level. However, there are 8,500 apps in the Shopify App Store, which can be a bit overwhelming, to say the least!

So, to help you out, I’ve put together a list of my top 30 Shopify plugins for 2025. These aren’t just popular apps; they’re the ones genuinely useful for growing your store. Let’s get started!

30 Best Apps & Plugins for Shopify

Best Free Apps Plugins For Shopify

TikTok

TikTok is one of the best Shopify plugins to showcase your Shopify products and connect with millions of active users. With its seamless integration, you can run targeted ad campaigns, manage your TikTok Shop, and grow your brand presence effortlessly. 

Highlight Features

• Create TikTok ads in minutes with your own images or videos
• Optimize ad performance with easy, 1-click TikTok Pixel integration
• Sync TikTok Shop (US, UK) to Shopify to showcase products via video, LIVE etc
• Manage TikTok Shop (US, UK) orders and inventory within your Shopify admin

Rating:  4.8/5

Shopify Email

Shopify Email is an easy-to-use app that works directly within your Shopify store. You can create beautiful, branded emails quickly using the drag-and-drop editor and ready-made templates to show off your products, highlight prices, and include links that take customers straight to checkout. 

You can also automate your email campaigns, send targeted messages to different groups of customers, and manage everything from within your Shopify dashboard, from creating and sending emails to tracking how well they perform.

Highlight Features

• Send branded emails to segments of customers directly from Shopify.
• Use email templates for products, sales, restocking, holidays, events, and more.
• AI-generated email subject lines, body copy, and optimized send times
• Encourage customers to buy products directly from your emails.
• Track results like click-through rates, products added to cart, and purchases.

Rating:  4.6/5 

SP: Free Gift+Buy X Get Y BOGO

SP: Free Gift+Buy X Get Y BOGO is a free Shopify plugin designed to automate free gifts, discounts, and cart upsell promotions. With customizable features and seamless Shopify integration, this app helps merchants clear old inventory, promote product samples, and drive customer engagement.

Highlight Features

• Gifts with purchase/order quantity/order value: buy x get y, buy one get one,…
• Cart upsell by cart progress bar with free gift, free shipping, order discount
• Auto add to cart and auto remove free gift or manually select gifts, rewards
• Volume discounts for different products with multiple conditions
• Customize free gift displays: gift icon style, text style, gift animation,…

Rating: 4.8/5

Kaktus ‑ Free Shipping Bar

Want to increase sales and make your customers happy by offering free shipping? The Kaktus ‑ Free Shipping Bar free plugin for Shopify makes it easy to add free shipping promotions to your Shopify store. 

You can use attention-grabbing announcement bars and promo bars to highlight your free shipping offers and encourage more people to buy from you. Kaktus also works seamlessly with Shopify Shipping, making it a simple solution for all your free shipping needs.

Highlight Features

• Increase sales with a Free Shipping Bar
• Countdown bar and sales timer for special events to boost sales
• Choose from various bar types, including announcement, sticky, bottom, or top bar
• Optimized for all screen sizes, including desktop, tablet, and mobile

Rating:  4.8/5

Pop Convert ‑ Pop Ups, Banners

Pop Convert ‑ Pop Ups, Banners, a Shopify plugin designed to help you connect with customers and sell more. You can use it to collect email addresses and phone numbers and guide shoppers to important parts of your store. 

It has a simple editor and customizable widgets, making it perfect for creating announcements, offering discounts, and preventing people from abandoning their shopping carts.

Highlight Features

• Smart Bars to show specific and important information all the time
• Pop-ups to capture leads, announce a new coupon, or just shoot a message
• Share a coupon, an announcement, or drive traffic to a special link
• Fully customizable styles for all pop-ups, smart bars, and more
• Drag n’ Drop editor to create any combination you want with your widgets

Rating: 4.9/5

Best Shopify Apps for Store Design & Optimization

Flash: Page Speed Optimization

Is your Shopify store feeling a bit sluggish? Flash: Page Speed Optimization can help you boost your site’s performance and enhance the customer experience. This app tackles those pesky loading delays by reducing unused Javascript, leading to faster page speeds and happier visitors. 

With just a one-click installation and no coding required, Flash is a breeze to set up. Plus, you will enjoy 24/7 support for peace of mind!

Highlight Features

• Improve your Page Speed by reducing unused Javascript
• Improve your Pagespeed by enabling our web vitals booster
• Improve First Contentful Paint, Largest Contentful Paint & Total Blocking Time
• Eliminate render-blocking resources to increase your First contentful paint
• Compress Images with our image optimization algorithm

Rating:  4/5

Pricing: $19.90/month. 7-day free trial.

Tiny SEO Speed Image Optimizer

Optimize your Shopify store’s SEO and page speed with Tiny SEO Speed Image Optimizer. This all-in-one app automates image optimization, metadata generation, and site performance improvements to boost your rankings and drive more organic traffic. 

Highlight Features:

• SEO booster & SEO optimizer to boost Google search rankings and sales.
• Page speed optimizer for site speed score boost with lazy load & minify JS/CSS.
• One-click image SEO, image compression, image resizing & alt text generator.
• Broken link detection and 404/301 redirect feature to never lose traffic.
• JSON-LD, AI meta generator, lazy load, sitemap, script control, and much more!

Rating: 5/5

Pricing: Free plan available. Paid plan starts from $14/ month.

BOOSTER SEO & IMAGE OPTIMIZER

BOOSTER SEO & IMAGE OPTIMIZER is an all-in-one Shopify plugin for improving your Shopify store’s SEO and page speed. It combines powerful tools like image compression, alt text automation, and Google snippet optimization to enhance your store’s search rankings and visibility. With a user-friendly interface and an AutoPilot mode, this app simplifies SEO management.

Highlight Features

• Reliable SEO tool to keep meta tags optimized for you to rank & convert
• Smart SEO score booster: Page speed optimizer with bulk image compression
• The AutoPilot feature finds and fixes SEO issues based on customized rules
• Monitor & auto-redirect broken links that are hurting SEO & traffic volume
• Get prompt help for all queries with 24/7 live (and human) chat support

Rating:  4.9/5 

Pricing: Free plan available. Paid plans start from $39/month. 7-day free trial

Section Store: Theme Sections

Most Shopify themes come with a limited number of sections, and adding more often means dealing with complex page builders or hiring costly developers. 

But with Section Store: Theme Sections, you gain access to a library of customizable, plug-and-play sections that integrate seamlessly with any theme. From features and testimonials to FAQs, trust badges, and more, these sections can be added and tailored directly within the theme editor.

Highlight Features

• Browse and find sections to add to any Shopify theme. Edit from Shopify theme editor.
• Upgrade your existing theme with new theme sections. No need to start over.
• Keep or even improve page speed.
• New sections are added every week. All sections are 2.0-ready (Add to any page).

Rating:  4.9/5 

Pricing: Free to install. Additional charges may apply.

Best Shopify Marketing Apps

Yotpo Email Marketing & SMS

Yotpo Email Marketing & SMS offers flexible, pay-as-you-send pricing, making it a cost-effective choice for businesses of all sizes. Designed for ease of use, this plugin for Shopify empowers businesses to automate workflows, craft impactful messages, and build strong customer relationships—all with flexible pay-as-you-send pricing.

Highlight Features

• Easily craft, personalize, and A/B test campaigns to SMS and email subscribers
• Automate texts and emails when customers sign up, abandon their carts, and more
• Create segments based on shopper data to send more targeted messages
• Flexible and transparent pay-as-you-send Email and SMS pricing plans

Rating: 4.9/5 

Pricing: Free plan available. Paid plans start from $19/ month.

AdScale: Facebook & Google Ads

Known as one of the best Shopify plugins, AdScale: Facebook & Google Ads is designed to optimize and manage ad campaigns across major platforms. 

Trusted by over 6,000 brands, AdScale combines advanced AI technologies and proprietary data signals to deliver precise targeting, better results, and sustainable growth for ecommerce businesses.

Highlight Features

• AI Learning: AdScale analyzes your store data to generate high-impact ad signals
• AI Campaigns: AdScale creates laser-focused ads on Facebook, Instagram & Google
• AI Optimization: AdScale’s 24/7 cross-channel bid & budget engine maximizes ROAS
• AI Creatives: Create stunning video, image & text ad creatives with AdScale
• AI Reporting: Use AdScale BI to monitor store & ad performance from one place

Rating: 4.6/5

Pricing: From $199/month. 14-day free trial.

qikify Mega Menu & Navigation

qikify Mega Menu & Navigation brings about vảious pre-designed templates and full customization options to help you create menus with unlimited items, advanced settings, and flexible layouts to fit your store’s style. 

It also helps boost sales by showcasing featured products, collections, or banners using built-in widgets. In short, this app makes it easier for your customers to explore your store and find what they’re looking for. 

Highlight Features:

• Add Product, Collection (support filter by tags), Pages, and custom links in menu
• Create a menu with block items, contact form, google map, and custom HTML
• Add eye-catching labels, badges, and icons to attract customers to special deals
• Fully customize (font, color, size, etc) and an unlimited number of menu items
• Create a multi-level menu with templates (mega menu, tabs menu, tree menu, etc)

Rating: 4.9/5

Pricing: Free plan available. Paid plans start from $9.99/ month. 7-day free trial

Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS is a Shopify plugin that makes marketing easier for store owners. It helps you increase sales and get more customers. Omnisend has simple features like pre-made templates, automated messages, and eye-catching pop-ups. You can use it to create personalized emails and text messages that keep customers interested and encourage them to buy from you. 

Highlight Features

• Easily create & send email marketing, newsletters & global SMS campaigns
• Grow your email list with exit-intent popups, spin-to-win, & more signup forms
• Ready-made email marketing templates for Summer Sales & more–no coding needed
• Easily set up abandoned carts with one click, plus welcome & browse abandonment
• Collect and display product reviews: build trust & make sales using social proof

Rating: 4.7/5

Pricing: Free plan available. Paid plan starts from $16/ month.

Klaviyo: Email Marketing & SMS

Take your email and SMS marketing to the next level with Klaviyo: Email Marketing & SMS. This plugin for Shopify is designed to bring you advanced automation, personalized campaigns, and real-time analytics to grow customer relationships and boost sales.

Highlight Features

• Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
• Create segments and triggers using complete historical and real-time data
• Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
• Get real-time revenue data per automation, campaign, segment, and channel
• Send personalized Email and SMS flows & campaigns. Collect & publish reviews.

Rating: 4.6/5 

Pricing: Free plan available. Paid plans start from $15/ month.

Avada Email Marketing

If you’re looking to convert visitors into loyal customers, Avada Email Marketing has you covered! This all-in-one Shopify app helps you connect with your audience through multiple channels like email, SMS, push notifications, and even WhatsApp. 

Whether you’re building relationships or driving sales, this app equips you with everything you need to grow your store.

Highlight Features

• Automation Workflows (Abandoned cart, Abandoned checkout, Welcome subscribers)
• Newsletter campaigns (newsletter pop-up, customer email, email promo)
• Capturing leads via Popup & Forms (popup window, discount pop-up, coupon pop-up)
• Various email marketing templates: recart templates, fire push templates, shipment
• Personalization (Segment contacts, Product recommendation, order creation sms)

Rating: 4.9/5

Pricing: Free plan available. Paid plans start from $16/month.

Best Shopify Apps for Dropshipping

Spocket: USA & EU Dropshipping

For seamless dropshipping with fast shipping options, Spocket: USA & EU Dropshipping is a top choice. This app connects you with winning products from reliable suppliers across the US, Europe, India, Brazil, and more, letting you add them to your Shopify store with just a few clicks. 

It also integrates with AliExpress for automated product imports and supports popular platforms like Alibaba, Oberlo, and CJ Dropshipping, offering flexibility and variety for your store. 

With Spocket, you can streamline your dropshipping business while ensuring faster delivery for your customers.

Highlight Features:

• Dropship with faster shipping with a huge range of US and European products.
• Get big discounts / wholesale prices with no minimum order.
• Create a powerful brand and loyalty with Branded Invoicing.
• Fully automate your AliExpress dropshipping.
• Get answers with 24/7 VIP customer support.

Rating: 4.7/5 

Pricing: Free plan available. Paid plans start from $39.99/ month.14-day free trial

DSers‑AliExpress Dropshipping

DSers‑AliExpress Dropshipping lets you process hundreds of orders simultaneously. With its advanced tools, you can discover more affordable and reliable suppliers, import products from multiple sources, and expand your offerings for better profits.

Plus, it automates repetitive tasks, giving you more time to focus on growing your store. Whether you’re looking to optimize operations or find winning products, DSers makes dropshipping faster and smarter.

Highlight Features

• Optimize your suppliers-Find cheaper & better suppliers selling the same products
• Product management – Find, import & edit products. Auto update stock & prices
• Bulk orders-Place 100s of orders with one click in a few seconds
• Automation-Automatically track order & package status
• Manage multiple Shopify stores in one account

Rating:  5/5

Pricing: Free plan available. Paid plans start from $19.90/ month. 14-day free trial

Shein DS: Fashion Dropshipping

Shein DS: Fashion Dropshipping is a plugin for Shopify that makes it easy to dropship fashionable clothes from around the world. It’s great for both new and experienced sellers. With Shein DS, you can quickly add products to your store, automate orders, and keep up with the latest trends.

Highlight Features

• Streamline your order fulfillment with automated processing.
• Stay ahead of market trends with the premium products catalog.
• Import products to your Shopify store in seconds.

Rating:  4.8/5

Pricing: Free plan available. Paid plan is $29/month. 7-day free trial.

Auto DS: AI Dropshipping & POD

Auto DS: AI Dropshipping & POD integrates effortlessly with top suppliers like Amazon, AliExpress, and Walmart, allowing you to access a wide range of products. 

By automating tedious tasks, Auto DS not only saves you valuable time but also helps you scale your store efficiently. Whether you’re just starting out dropshipping or looking to expand, this app is a game-changer.

Highlight Features

• Easily import a huge variety of products to your Shopify store with one click.
• Product Sourcing: Source premium dropshipping products with custom branding
• Automatically fulfill dropshipping orders, even when away from your computer.
• Smart product optimization including images, prices, titles and descriptions.
• Find free courses, mentorship, guides & eBooks in our complete AutoDS Academy.

Rating: 4.9/5

Pricing: From $26.90/month. 14-day free trial. 

Dropshipman: Easy Dropshipping

Say goodbye to unreliable suppliers and slow shipping with Dropshipman. This Shopify app connects you to top-selling products from platforms like Amazon, Alibaba, Walmart, Wix, Etsy, eBay, and Shein, ensuring better quality and faster fulfillment.

Similar to apps like Spocket and DSers, it’s a reliable tool to optimize your dropshipping business and scale faster.

Highlight Features

• Maximize profitability in your niche market with winning products and wholesale.
• Efficiently source, edit, and publish products with our automated platform.
• Build your brand with our custom packaging and thank-you card services.
• Enjoy reliable order fulfillment with our top team and full tracking services.
• Dedicated manager and 24/7 customer support (English, Portuguese, Español..)

Rating:  4.9/5
Pricing: Free plan available. Paid plans start from $9.90/ month. Free trial available.

Best Shopify Plugins For Analytics and Reporting

Omega Facebook Pixel Ad Report

Known as a powerful tool designed to enhance your ad tracking and Return on Ad Spend (ROAS),  Omega Facebook Pixel Ad Report simplifies setting up multiple Facebook Pixels and Conversion APIs, providing advanced tracking, real-time reporting, and easy catalog management—all without requiring manual coding. 

Highlight Features

• Set up multi Facebook Pixels and manage all in one app. No login. No code.
• Advanced tracking and top-tier event matching quality for highly targeted ads.
• Boost ROAS with Facebook Pixel, CAPI (iOS14), and real-time UTM attribution.
• Automate rules for Catalogs or live Feed Links and optimize attributes for ads.
• Manage master or niche collection Facebook Pixels with an intuitive dashboard.

Rating: 5/5 

Pricing: Free plan available. Paid plans start from $15.99/ month. 3-day free trial

TrueProfit: Profit Analytics

Simplify financial management with TrueProfit: Profit Analytics, one of the best shopify plugins for real-time profit tracking and actionable insights. Designed to eliminate manual spreadsheet errors, TrueProfit centralizes all your store’s financial metrics in one intuitive dashboard. 

Highlight Features

• Net Profit tracker: Know your financial health with a real-time Profit Dashboard
• Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
• Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
• Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
• Customer Lifetime Value, P&L report, Mobile app, All-store view and more.

Rating:  4.9/5 

Pricing: From $35/month. 14-day free trial

See more: Best 11 Shopify Profit Tracker Apps in 2025: Boost Your Profit Margins

Analyzely ‑ Google Analytics 4

With Analyzely, the seamless Google Analytics 4 integration app, you can simplify data tracking and enhance your eCommerce strategy. Track crucial store events, monitor visitor behavior, and generate insightful reports directly from your Shopify admin. With easy setup and GDPR-compliant tracking, this app ensures your store’s analytics are accurate, efficient, and actionable.

Highlight Features

• Seamless integration with GA4 for fast and accurate analysis (no coding needed)
• Improve your eCommerce strategy with comprehensive event tracking
• Standard & Ecommerce Report: Shows you important key store metrics in one place
• Empower precise purchase tracking through Server Side Event integration
• Enable GDPR-friendly tracking to maintain data protection standards

Rating:  4.8/5 

Pricing: Free plan available. Paid plans start from $19/ month. 7-day free trial

Better Reports

Designed to simplify complex data analysis, Better Reports allows you to track sales, inventory, payouts, and more—all in one user-friendly platform. Dive deep into your store’s performance with pre-built reports, customizable metrics, and automated scheduling. 

Highlight Features

• Explore all your store data (including tags, meta fields, attributes, and more).
• Custom reports and metrics. Multiple chart visuals.
• Complimentary report service. Let us build your custom reports for you.
• Share and export your reports to PDF, Excel, CSV, or Google Sheets.
• Scheduled reports are automatically sent via email or Google Sheets.

Rating: 4.9/5

Pricing: From $19.90/month. 14-day free trial

Report Pundit: Custom Reports

Report Pundit: Custom Reports is your go-to solution for advanced analytics and custom reports tailored to meet your business needs. This powerful tool enables you to analyze sales, inventory, taxes, and more with pre-built and unlimited custom reports.

Highlight Features

• Free Report Service: Let us create custom reports for you.
• Export Options: Export reports as Excel, CSV, or PDF files.
• Automated Reports: Save time with reports that run on schedules.
• Data Integration: Connect with 30+ apps for payment, shipping, and marketing.
• Multi-Store Support: Generate unified reports from across multiple stores

Rating:  5/5
Pricing: Free plan available. Paid plans start from $9/ month. 14-day free trial

Best Shopify Loyalty Apps

Joy: Rewards & Loyalty Program

Building customer loyalty has never been simpler with Joy: Rewards & Loyalty Program. This app offers a comprehensive set of features, including points systems, VIP tiers, referral programs, advanced milestone incentives, and automatic tier discounts to keep your customers coming back. 

The intuitive POS extension ensures a smooth loyalty experience across both online and offline channels. Plus, its 24/7 support means help is always just a click away. It’s a must-have for businesses looking to strengthen customer relationships and drive sales. 

Highlight Features

• Purchasing rewards by loyalty points, VIP tiers, referrals, social following, etc.
• Tier Perks: Auto discounts (with combination settings), available online and POS
• Stackable/Combinable discounts with your stores, increasing conversion rate
• Loyalty POS Pro extension, a seamless experience for Online and Offline stores
• Loyalty Page generator, built-in email notifications, and automation in all plans

Rating:  4.9/5

Pricing: Free plan available. Paid plans start from $24.99/ month. 14-day free trial.

LoyaltyLion Rewards & Referral

LoyaltyLion Rewards & Referral helps transform one-time buyers into loyal customers with a fully customizable loyalty program. With features like points and rewards, referrals, and customer insights, the app boosts retention and drives repeat purchases. 

Highlight Features

• Integrate your program into your site with a customizable loyalty page
• Use loyalty points to secure second purchases & incentivize enrollment
• Create rewards that drive repeat purchases & increase program participation
• Drive program engagement & positive behaviors with loyalty emails/notifications
• Stop churn with loyalty segments & insights into returning customer behaviors

Rating: 4.6/5

Pricing: Free plan available. Paid plan is $199/ month. 14-day free trial

Smile: Loyalty & Rewards

Smile: Loyalty & Rewards enables Shopify merchants to create loyalty, referral, and VIP rewards programs to turn first-time buyers into lifelong customers. With seamless integration, a simple setup process, and customizable features, this Shopify plugin helps drive sales, improve customer retention, and boost brand loyalty. 

Highlight Features

• Encourage repeat purchases by rewarding every order with points
• Reward social actions on Instagram, TikTok, Facebook, and more
• Drive sales with points bonus events
• Integrate Smile with your favorite tools like Klaviyo, Gorgias, and 25+ others
• Optimize your loyalty program by comparing performance with similar stores

Rating: 4.8/5

Pricing: Free plan available. Paid plans start from $49/ month.

Rise.ai: Gift Cards & Loyalty

Rise.ai: Gift Cards & Loyalty enables businesses to build and scale loyalty programs with store credit rewards and advanced gift card management. From cashback workflows to referrals and memberships, this plugin for Shopify helps brands boost customer retention, average order values (AOV), and repeat purchase rates (RPR).

Highlight Features

• Store Credit Workflows – personalized rewards w/credits united under a single code
• Gift Cards – bulk campaigns, CX & migrations. Multi-store & customized gifting
• Loyalty & Membership – referrals, free shipping, sign-up credits & brand perks
• POS Apps – Gift Cards sync with rewards balance & refunds issued as Store Credit
• Refunds & Returns – Store Credit opt-ins for refunds & compensation tools for CS

Rating: 4.8/5 

Pricing: From $19.99/month. 7-day free trial

Rivo Loyalty Rewards Referrals

Rivo Loyalty Rewards Referrals provides a fully customizable loyalty and referral platform designed to boost customer retention and engagement. With advanced features like VIP tiers, loyalty points, and dedicated referral programs, the app empowers businesses to create meaningful connections with customers while driving repeat purchases and increasing lifetime value (LTV). 

Highlight Features

• A fully customizable loyalty and referrals platform that moves your metrics.
• 24/7 world-class live chat support
• Instantly integrates with Klaviyo, Gorgias, Postscript, etc.

Rating:  4.9/5

Pricing: Free plan available. Paid plans start from $49/ month. 7-day free trial

How to Choose the Right Shopify Plugins for Your Store

Choosing the right Shopify plugins is key to boosting sales, improving customer experience, and streamlining operations. Here’s a quick guide:

1. Know Your Goals: Identify your store’s needs—better analytics, customer retention, or increased sales—and focus on plugins that match these priorities.
2. Check Features: Look for apps with the tools you need, like loyalty programs or analytics, and ensure they can be customized to suit your store.
3. Ensure Compatibility: Make sure the plugin works well with your existing tools like Klaviyo or Shopify POS.
4. Focus on Usability: Choose apps that are easy to set up and have reliable customer support.
5. Consider Pricing: Compare plans and pick scalable options that grow with your store.
6. Read Reviews: Check ratings and feedback to gauge reliability and support quality.
7. Test First: Use free trials to assess performance, features, and any impact on site speed.

Bottom Line

The plugins and apps featured in this list are carefully selected to address key aspects of online retail success. Remember to evaluate each app’s features, pricing, and compatibility with your business needs before making a decision. 

FAQs

1. How many plugins should I use on my Shopify store?

There’s no strict limit, but avoid overloading your store with too many plugins as they can slow down performance. Focus on essential apps that directly support your goals.

2. Are free plugins worth it?

Many free plugins offer great value for small businesses or startups. However, premium plugins often provide advanced features and better support for growing stores.

3. How can I monitor plugin performance?

Use tools like Google PageSpeed Insights to assess the impact of plugins on site speed. Additionally, track metrics like conversion rates and customer engagement to measure effectiveness.

4. Can I remove a plugin without affecting my store?

Yes, but ensure any custom code associated with the plugin is removed to prevent conflicts. Reach out to the plugin’s support team for assistance if needed.