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Influence Theme Shopify: Perfect Choice For Storytelling

Sam|
March 5, 2025|
8 min read

If you’re seeking a Shopify theme that empowers you to weave a captivating story around your brand and products, let me introduce you to the hidden gem – the Influence Shopify theme!

This thoughtfully crafted theme provides the canvas for you to paint a vivid picture of your brand’s values and unique offerings, which will resonate with your audience and drive conversions.

In this article, I’ll share my first-hand experience with the theme, exploring its design, features, and customization options to help you decide if it’s the perfect fit for your Shopify store.

Let’s get right to it!

Avada’s Verdict

Pros:
  • Quick response from customer support
  • Personalization at its best
  • Many built-in features
  • Storytelling capabilities
  • Easy navigation
  • Mobile responsiveness
Cons:
  • High price
  • Only one preset
  • Advanced customization limitations

4.0/ 5⭐

Small to medium-sized businesses that prioritize high-quality visuals and a minimalist, modern design, such as fashion, lifestyle, or home decor stores

A Quick Look at the Influence Shopify Theme

A Quick Look at the Influence Shopify Theme

The Influence Shopify theme is a fresh take on a classic design that promises to bring your store to the next level. 

It’s clean, modern, and minimalist, putting your products front and center. I love how it uses white space, sleek fonts, and a grid layout to create a visually appealing and easy-to-navigate shopping experience.

If your brand is all about aesthetics and a refined user experience, this theme is a game-changer.

Influence Theme Shopify Pricing

The Influence Shopify theme is priced at $390 USD and comes with an unlimited free trial. 

This allows you to explore and customize the theme before making a purchase. You only need to pay when you publish the theme live on your store.

Sounds interesting? Try Influence now and start exploring its designs, customizations, and features!

Where to purchase Influence Theme Shopify

Influence Theme Shopify offers an unlimited free trial period, giving you plenty of time to explore and tailor it to your needs.

To purchase Influence Theme Shopify, you can click here to visit Shopify Theme Store. Here, you can preview the theme and envision how you can adapt your store to this theme.

Key Features of the Influence Theme Shopify

Mega menu

Mega menu

The Influence theme understands that sometimes you need more than a simple dropdown menu. For brands with extensive content or a complex site structure, a mega menu is a lifesaver. 

It allows you to create expansive menus with multiple layers, categories, and subcategories while maintaining a clean and organized appearance. 

This gives you ample space to showcase your products, highlight promotions, or even feature your latest blog posts, all within a visually engaging menu that enhances the user experience and encourages exploration.

Product filtering and sorting

Product filtering and sorting

The Influence theme’s Product Filtering and Sorting feature truly enhances the shopping experience, especially for large inventory stores. From my firsthand use, this tool makes it incredibly easy for customers to refine searches based on criteria like price, color, size, etc. 

It significantly cuts down browsing time, allowing shoppers to find what they need faster, which keeps them engaged and moving through the store.

Extensive Imagery Layouts

Extensive Imagery Layouts

The Extensive Imagery Layouts in the Influence theme completely blew me away! It offers versatile and immersive image layouts, from full-width banners to dynamic grids, making your products pop. 

With this feature, you can highlight your visuals with high-quality photos in a way that grabs attention, keeping customers engaged as they browse. If you rely on stunning images to sell, this feature is a must!

Multiple Languages And Currencies

Multiple Languages And Currencies

I love that the Influence theme supports multiple languages and currencies with automated translation. It is a must-have if you’re targeting global markets.

Allowing customers to shop in their language and see prices in their local currency with minimal effort builds trust and reduces friction during checkout. On top of that, it will boost conversions and help your brand feel more inclusive and accessible to diverse markets.

Pre-order

Pre-order

The pre-order feature is a fantastic tool for building anticipation and capturing early sales—and Influence has it built in!

It allows customers to secure products before they’re available, which is great for limited-edition items or upcoming releases, so you can keep the interest high and prevent lost sales.

Color Swatches

Color Swatches

For businesses offering products in multiple colors, the Color Swatches feature in the Influence theme is a game-changer. Instead of using generic color names, you can show color swatches, providing customers with a more accurate visual representation of the product variations. 

I love how this feature gives customers a clearer idea of what they’re getting, which boosts their confidence in their purchase and reduces the likelihood of returns due to color mismatches.

In-store pickups

In-store pickups

The Influence theme’s In-Store Pickup feature is a fantastic tool for businesses looking to streamline their omnichannel strategy.

it allows customers to conveniently order online and pick up in-store, driving foot traffic to physical locations, which can lead to additional purchases. 

From what I’ve seen, it not only saves on shipping costs but also enhances the customer experience by offering flexibility.

Influence Theme Shopify Preset

Influence Theme Shopify Preset

The Influence theme currently offers a single preset, but don’t let that limit your expectations. The default preset shines with its clean, modern aesthetic, designed to showcase products with clarity and style. 

I love how it uses generous white space, bold fonts, and sleek layouts to create a visually engaging shopping experience.

This preset’s simplicity is its strength, offering an elegant base that’s easy to customize to fit any brand’s needs.

What Do Users Think About The Theme

What Do Users Think About The Theme

The Influence Shopify theme receives a mix of praise and criticism. Many users appreciate its versatility, ease of customization, and professional look, with several highlighting the developer’s quick and effective support.

  • Capricorn Mohair Socks – “Love the theme, looked at many before purchasing this one. You can not fault the support, quick to respond and easy to follow instructions (which you don’t often receive from other tech support channels).”
  • LT3 – “I really don’t know where these bad reviews are coming from. Great template and great tech support. If we had a problem we knew Eight Themes would solve it in less than an hour.”
  • studioUBILA – “The theme is very easy to use and looks professional. The support team is also great. I highly recommend it.”
  • However, some users express frustration over technical problems, such as broken buttons, bugs in the code, and visual inconsistencies.
  • NS SPOSA – “I used to use envy then i bought Influence but it was big mistake because slideshow a big black box in the back what is that ??? I cant see pop up also ??? horrible theme do not buy it!!! horrible theme do not buy it!!! horrible theme do not buy it!!!”

Who Is Influence Theme Shopify for?

The Shopify Influence theme is most suited for:

  • Small to medium-sized businesses that prioritize high-quality visuals and a minimalist, modern design
  • Stores who require visual storytelling
  • Merchants who need a professional and modern look for their online store
  • Shopify stores with a diverse inventory
  • Businesses in the fashion, beauty, and furniture industries

Top 3 Online Stores Using the Influence Theme

Brantano

Industry: Footwear and Fashion Accessories

Brantano

The Influence Theme Shopify significantly uplifts Brantano’s store by perfectly capturing its brand identity through a visually immersive experience. Using the theme’s editorial content feature, Brantano weaves its brand story into captivating articles and blogs, showcasing the essence behind its stylish footwear and accessories. 

The high-resolution images paired with a clean, engaging layout bring the craftsmanship and quality of Brantano’s products to life. Additionally, the theme’s quick setup ensures a smooth and efficient shopping experience, aligning with Brantano’s focus on customer satisfaction.

Qunto

Industry: High-end Watches and Jewelry

Qunto

Qunto, a luxury watch and jewelry store, uses the Influence Shopify theme to create a refined and sophisticated shopping experience. The theme’s focus on visual storytelling allows Qunto to highlight the elegance and intricacy of its high-end pieces through stunning, high-quality images. 

Paired with detailed product descriptions, it effectively conveys the craftsmanship and exclusivity of each item. With the theme’s quick setup and intuitive design, the online store offers seamless navigation, making the shopping experience smooth and enjoyable for customers.

💡  Corano Shopify Theme: The Ultimate Theme for Watches and Jewelry Store

Frey

Industry: Premium Furniture and Home Decor

Frey

Frey, a premium furniture and home decor brand, uses the Influence Shopify theme to create a visually stunning and easy-to-navigate online store. 

The theme’s visual storytelling feature allows Frey to showcase its beautifully designed products, making a strong impact with carefully curated image galleries that help customers imagine the pieces in their homes. 

Combined with the theme’s smooth, quick setup, the store provides a seamless, enjoyable shopping experience focused on Frey’s elegant products.

The Bottom Line

The Influence Theme Shopify stands out for its content-centric features, swift setup, and keen focus on visual storytelling. It’s an excellent choice for brands of all sizes, especially those seeking to create an engaging and visually compelling online store that enhances their brand and the overall customer shopping experience.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.