Marketing your Shopify store effectively can be challenging, with many platforms to consider. This article is a complete review of the Pinterest Shopify App, which helps you easily connect your products to Pinterest and reach a wider audience. By the end of this review, you’ll know whether this app is the right tool to help you boost your traffic and sales through Pinterest.

The Pinterest Shopify App Overview

The Pinterest Shopify App is a great tool that lets you connect your Shopify store to Pinterest, making your products easily discoverable. In my opinion, it’s an easy way to get more eyes on your products because Pinterest is all about visual inspiration, which works perfectly for e-commerce.

I like how this app automatically syncs your product catalog, so you don’t have to manually upload everything. Plus, the built-in analytics make it super simple to track how your pins are performing and adjust your strategy accordingly.

Pros and Cons

A lot of people are wondering if using the Pinterest Shopify app is really worth it for their store. Let’s take a look at the pros and cons so you can decide if it’s a smart choice for growing your business and reaching more potential customers.

Who Is The Pinterest Shopify App Best For?

The Pinterest Shopify app can be a great tool, but it’s not for everyone. I want to talk about who benefits most from using this app and why it could be the perfect fit for certain types of Shopify stores. If you’re curious whether it’s worth adding to your toolkit, let’s break it down and see if it suits your needs.

• Small to Medium Businesses (SMBs): SMBs can leverage the Pinterest Shopify app to increase their online visibility and drive traffic without requiring extensive marketing budgets. This audience often seeks cost-effective solutions to reach new customers, making Pinterest a valuable platform.
• E-commerce Retailers: Retailers with visually appealing products benefit greatly from Pinterest’s image-centric platform, as it allows them to showcase their offerings effectively. I believe that e-commerce businesses can drive significant traffic and sales through shoppable pins.
• Food and Beverage Brands: Restaurants, cafes, and food brands can utilize Pinterest to share recipes, menu items, and promotional content that resonates with food enthusiasts. My experience shows that visually appealing food content performs exceptionally well on Pinterest, attracting potential customers.
• Fashion and Beauty Brands: These brands thrive on visual storytelling, making Pinterest an ideal platform for sharing outfit ideas, beauty tips, and product showcases. I find that fashion and beauty businesses can engage their audience effectively through curated boards and pins.
• Home Decor and DIY Businesses: Companies in the home decor or DIY sectors can inspire users with creative ideas and tutorials, driving traffic to their online stores. From my perspective, the Pinterest app helps these businesses connect with a community eager for inspiration and practical solutions.

The Pinterest Shopify App: Detailed Review

Pricing

The Pinterest Shopify App is free-to-install. However, additional charges may apply when businesses purchase ads on Pinterest through the Shopify integration.

The pricing for Pinterest ads is typically based on factors such as delivery and merchant budgets. All charges are billed in USD. You should review Pinterest’s advertising landing page for detailed information on ad pricing, budgeting options, and any potential additional costs associated with running ads on the Pinterest platform through the Shopify integration.

Features

The Pinterest Shopify App boasts many robust features designed to enhance the marketing capabilities of Shopify merchants. 

• Product Pin

One key functionality is the seamless publishing of Product Pins directly from the Shopify admin interface to Pinterest. This streamlined process empowers merchants to showcase their products effortlessly within the visually-driven Pinterest platform. For instance, if you are running a clothing store, you can promptly feature its latest fashion items on Pinterest, capitalizing on its reputation as a hub for style and inspiration. Your target customers may find you on Pinterest and access your Shopify store.

• Automatic catalog updates

A notable app feature is its automatic catalog updates, ensuring that the product catalog on Pinterest stays synchronized with the Shopify store in near real-time. This dynamic synchronization is particularly advantageous for merchants with frequently changing inventories. Imagine a tech gadget store that introduces new products regularly; with this feature, their Pinterest catalog remains current, providing users with the latest offerings.

• Pinterest tag

The integration with the Pinterest tag is another noteworthy aspect of the app. By tracking detailed performance metrics, such as conversions and product data, merchants gain valuable insights into the effectiveness of their Pinterest marketing strategy. For example, an online home decor store can use this feature to understand which products resonate most with Pinterest users, enabling them to tailor their marketing approach accordingly.

• Shoppable ads on Pinterest with $100 on your first ad campaign

Merchants can also leverage the app to create shoppable ads on Pinterest, capitalizing on the platform’s visual discovery nature. This feature enables users to engage directly with products and seamlessly make purchases. Consider a jewelry brand using shoppable ads to showcase their unique pieces on Pinterest, providing users a direct pathway from inspiration to purchase.

To incentivize merchants to explore Pinterest advertising, the app offers a $100 USD ad credit when launching the first-ever ad campaign on Pinterest. This financial incentive is a valuable kickstart for merchants seeking to maximize their platform advertising efforts. An example is a small business specializing in handmade crafts utilizing this credit to promote its products and expand its customer base.

• User-friendly interface

The app’s simplicity is highlighted through its easy installation process, catering to both novice and experienced users. This user-friendly interface is within the familiar Shopify environment, allowing merchants to manage product pins, account settings, and ad creation efficiently. This seamless integration is exemplified by a startup e-commerce store swiftly connecting with Pinterest, even with limited technical expertise.

Moreover, the app ensures that the entire product catalog is organically surfaced to Pinterest users, enhancing discoverability. This feature opens opportunities for increased organic traffic and potential sales. For instance, an organic skincare brand can benefit from this exposure, reaching Pinterest users interested in sustainable and natural beauty products.

Ratings and Customer Reviews

The Pinterest App for Shopify has an overall rating of 4.6 out of 5 stars in 5964 reviews on the Shopify App Store. Merchants highly recommend this app for

• The user-friendly interface, seamless Shopify integration, and detailed analytics.
• Shoppable ads and $100 advertising credit receive positive mentions.
• Support for multiple languages enhances global accessibility.
• Automatic features and ease of use are highlighted for various business stages.

However, some users also express concerns when using the app:

• They struggle with the approval process, particularly for new stores.
• Varied experiences with customer support.
• Reports of long wait times and frustration over limited appeal attempts.

How to connect the Pinterest Shopify app to your Shopify store

Connecting the Pinterest Shopify app to your store is a straightforward process that allows you to enhance your marketing efforts and reach a wider audience. Follow these detailed steps to set up the integration:

Step 1: Install the Pinterest App

• Go to the Shopify App Store and search for the Pinterest app or use this link: Pinterest for Shopify.
• Click on Install and then confirm by selecting Install app on the next page.

Step 2: Log in to Your Pinterest Account

• After installation, you will be prompted to log in to your existing Pinterest account or create a new one if you don’t have an account yet.
• Ensure that you log in with the account you want to connect to your Shopify store.

Step 3: Grant Permissions

• Once logged in, you will need to grant the app permission to access your Pinterest account. This is necessary for syncing your product catalog and tracking performance.
• Review the permissions requested and click Allow or Authorize.

Step 4: Set Up Your Product Catalog

• After granting permissions, the app will guide you through setting up your product catalog. This includes uploading your products so they can be displayed as shoppable pins on Pinterest.
• Follow the prompts to complete the catalog setup, ensuring all necessary product details are included.

Step 5: Install the Pinterest Tag

• To track conversions and performance, you will need to install the Pinterest Tag on your Shopify store.
• The app provides instructions for adding the tag; typically, it involves copying a code snippet and pasting it into your theme’s code under Online Store > Themes > Actions > Edit Code.

Step 6: Customize Your Settings

• Navigate through the app settings to customize how you want your products displayed on Pinterest. You can adjust settings for shoppable pins, ad campaigns, and analytics tracking.
• Make sure to save any changes made during this step.

Step 7: Start Promoting Your Products

• With everything set up, begin creating campaigns or promoting your products directly from the Pinterest app interface within Shopify.
• Utilize features like automated ad creation and analytics tracking to optimize your marketing efforts.

Pinterest Shopify App Alternatives

If you’ve ever used the Pinterest Shopify app, you might have realized it has some limitations that can make it less than ideal for certain needs. That’s why I’m sharing a few Pinterest Shopify app alternatives that could be better suited for your store. Let’s go over some solid options that can help you make the most out of Pinterest for your business.

Facebook & Instagram

Developed by Meta, this app seamlessly integrates Shopify stores with Facebook and Instagram. It allows merchants to manage orders, returns, and promotions in one place.

Key Features:

• Sync eligible products to Facebook and Instagram shops.
• Access shop insights, including top-performing products.
• Set up conversion pixels for better ad performance.

Outfy ‑ Automate Social Media

Outfy simplifies social media marketing by generating and sharing content on platforms such as TikTok, Instagram, Facebook, Pinterest, YouTube, and Twitter.

Key Features:

• Auto-generate reels, videos, shorts, and tweets.
• Craft engaging content like product videos and gifs.
• Automatically post content with AI-assisted scheduling.

TikTok

The TikTok App on Shopify enables businesses to create TikTok ad campaigns, sync product catalogs, and sell products through in-feed videos and LIVE broadcasts on TikTok Shop.

Key Features:

• Build TikTok-style ads with uploaded product images or videos.
• Install the TikTok Pixel for measuring ad performance.
• Sell products directly through TikTok Shop.

Snapchat Ads

Snapchat Ads lets merchants create customized ads to reach Snapchat’s unique audience, including millennials and Gen Z. It offers features to sync catalogs, measure campaign effectiveness, and drive results.

Key Features:

• Sync product catalogs to keep information up to date.
• Create full-screen, engaging ads to inspire action.
• Measure campaign effectiveness with metrics like return-on-ad-spend.

These alternatives cater to different social media platforms and business needs, providing you with options to enhance your social commerce efforts beyond Pinterest.

Bottom Line

This article has provided a comprehensive review of the Pinterest Shopify app, explaining its features, benefits, and how it can enhance your store’s visibility. I suggest giving it a try, especially if you want to reach a wider audience and leverage the visual appeal of Pinterest to boost traffic and sales.

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