Running sales is one of the most effective ways to attract customers and boost revenue for your Shopify store. Whether you’re looking to clear inventory, promote new products, or reward loyal customers, creating a sale can help you drive traffic and increase conversions. In this guide, we’ll walk you through the step-by-step process of setting up a sale on Shopify. Follow the excellent content below to learn more about creating a sale on Shopify.

Why should you create sales for your products on Shopify?

Running sales is a proven way to boost your business, especially using a platform like Shopify. Whether you’re just starting or already have an established store, sales can give your products the push they need to attract more customers and grow your revenue.

• Increase traffic to your store: Shoppers can easily look for discounts and thus make them visit your store.
• Clear out old inventory: If you have products that aren’t selling as fast as expected, running a sale is an effective way to move them. This helps you make room for new items and keep your inventory fresh.
• Build customer loyalty: Offering discounts and limited-time sales shows your customers that you value them. It encourages them to return to your store for more deals in the future.
• Boost overall revenue: Although you’re offering products at a lower price, sales can significantly increase overall revenue by attracting more buyers and increasing the average order value.

How do I create a sale on Shopify?

To show sale prices for Shopify products using the default functionality, you must effectively set both the original and sale prices.

Sale Price Display Options:

• Products with Different Variant Prices: If your product has variants (e.g., size, color) with varying prices, Shopify will display the lowest sale price on the product page, making it clear which variant is on sale.
• Single-variant or Identical Price Variants: For products with either one variant or multiple variants priced the same, the original price (called the “Compare-at price”) will be shown next to the new sale price, allowing customers to compare the discount.

Steps to Set Up Sale Price for Single-variant Products:

• Step 1: Go to your Shopify admin and select “Products.”
• Step 2: Locate the product and click on its name.

• Step 3: In the Pricing section, set the “Compare-at price” to the original (higher) price. This field must always have a higher value than the Price field to activate the sale display.

• Step 4: Click “Save” to apply the changes.

By following these steps, Shopify will automatically strike through the original price and display the sale price for customers.

Steps to Set Up Sale Price for Product Variants:

Step 1: From your Shopify admin, click the “Products” tab on the left panel. Then, find the product with multiple variants (e.g., Scrunchies) and click its name.

Step 2: Scroll down to the Variants section and locate the variant you want to adjust. 

Step 3: Edit Variant Pricing:

• In the Pricing section, enter the “Compare-at price” (the original price before the sale). For example, set it to $20.
• Enter the new sale price in the Price field, such as $10.

Step 4: Adjust Inventory (Optional): If necessary, update the SKU and choose “Track Quantity” if you want Shopify to monitor stock levels. Once the pricing and inventory are updated, click the “Save” button at the bottom of the page.

This process allows you to have specific sales for different variants, such as different sizes or colors, which is particularly useful if only certain product versions are discounted.

Best sales & discount apps for your Shopify store

As a shop owner, you must be extremely busy with lots of work to do. That is why applications are created. The case that helps you make sales is no exception. Instead of spending a lot of money to hire employees, you only need to pay a small amount to use these applications to help you achieve your goals, such as running a buy 1 get 1 deal, growing your business, etc. Here are some apps that users highly rate I would like to recommend them to you.

Bold Discounts ‑ Flash Sales

The BOLD Discounts app allows you to create flash sales, daily deals, and storewide promotions without needing coupon codes, making it easier for customers to access discounts. You can run unlimited promotions and even schedule flash sales in advance to prepare for high-traffic days like Black Friday. 

Another useful feature is the ability to automatically apply discounts to products without setting up new coupon codes each time. 

Pricing: 

• Sandbox & DEV Shop: Free
• Essentials: $19.99/month (14-day free trial)

BOGOS.io Free Gift Buy X Get Y

With BOGOS.io, you can boost sales by offering “Buy One, Get One” deals or gifts with purchases. You can run multiple promotions at once without them overlapping, ensuring that you’re offering relevant deals to different customer segments. Its intuitive gift slider also adds fun to the shopping experience, keeping customers engaged and increasing the likelihood of repeat purchases.

Pricing:

• Basic: $29.99/month
• Professional: $49.99/month
• Unlimited: $69.99/month
• Plus: $99.99/month (7-day free trial)

Daily Deals – Sale & Promotion

Daily Deal’s built-in bulk discount price editor lets you apply discounts across many products. I’m delighted with the feature that allows you to create urgency through countdown timers and prominently display discounted pricing. The app also offers insights into each promotion’s performance, helping you optimize future sales. 

Pricing:

• Free Plan: Free
• Silver: $19.99/month
• Gold: $37.00/month
• Unlimited: $99.99/month

Original Wheelio spin pop-ups

Wheelio is an interactive tool that increases your email and SMS lead generation through gamified pop-ups. The app makes collecting customer information fun with spin-to-win or scratch-card-style pop-ups, which offer discounts in exchange for emails or SMS sign-ups.

Additionally, Wheelio’s pop-ups allow you to display exclusive discount offers, which incentivize customers to complete their purchases.

Pricing:

• Basic Plan: $14.92/month
• Level 2: $29.92/month
• Level 3: $54.92/month
• Level 4: $109.92/month (7-day free trial)

BSS: Product Label & Badges

BSS Product Labels & Badges helps increase conversions by displaying eye-catching labels like “Limited Stock” or “On Sale” directly on product images. This feature immediately grabs attention, especially for discounted items or products that need to move quickly. 

You can customize these labels’ text, size, and colors to align with your store’s branding. By applying these labels based on stock levels, discount ranges, or other conditions, you can create a sense of urgency that encourages customers to buy now rather than later.

Pricing:

• Free Plan: Free
• Pro Plan: $5/month
• Advanced Plan: $10/month
• Platinum Plan: $20/month (7-day free trial)

Happy Birthday 

Happy Birthday app helps you build stronger customer relationships by automatically sending personalized birthday emails, often with a special discount. 

The app also integrates with other Shopify marketing tools to easily track birthday campaigns. With minimal ongoing effort, you can turn a simple birthday message into a reason for customers to return and make a purchase, boosting your sales year-round.

Pricing:

• Base: $10/month
• Growth: $20/month
• Unlimited: $40/month (28-day free trial)

Hextom: Countdown Timer Bar

Hextom’s Countdown Timer Bar adds urgency to your sales campaigns by displaying customizable countdown timers, encouraging customers to make quick decisions to avoid missing out. 

You can schedule timers for specific events in advance, freeing up your time for other marketing efforts. The app’s advanced targeting lets you customize timers based on location or customer behavior, ensuring each customer sees the most relevant promotions.

Pricing:

• Free Plan: Free
• Premium Plan: $9.99/month (7-day free trial)

Discounty: Bulk Discount Sales

Discounty makes it easy to set up bulk and volume discounts, encouraging customers to purchase more items at once, and increasing your average order value. The app lets you offer various discount types, such as tiered pricing, quantity discounts, or specific collection discounts. 

You can easily customize and apply discounts to different products based on their tags or collections, allowing for highly targeted sales campaigns.

Pricing:

• Starter: Free
• Lite: $4.90/month
• Essential: $19.90/month
• Discounty: $39.90/month (3-day free trial)

Qikify 

qikify Sales Popup builds trust by showing real-time notifications of recent purchases, providing social proof for new visitors. This encourages others to buy, as they see others making purchases. Additionally, Qikify’s pop-ups can collect customer data, promote newsletters, and display exit-intent offers. By combining social proof with promotional pop-ups, it creates a sense of FOMO (Fear of Missing Out), which helps drive conversions.

Pricing:

• Free Plan: Free
• Basic: $6.99/month
• Professional: $12.99/month
• Advanced: $19.99/month (7-day free trial)

Pumper Bundles Volume Discount

The Pumper Bundles allows Shopify store owners to upsell products through customized discounts based on the quantity of items purchased. The ability to offer discounts by unit, percentage, or flat rate gives you flexibility in structuring your promotions. 

The app’s customizable templates and simple integration with Shopify make it a popular choice for stores looking to maximize revenue through bundling.

Pricing: Free

Explore more: Best Shopify Apps to Increase Sales By 5X (Free & Paid)

In Conclusion

Above is a detailed post that provides some simple steps to create a sale on Shopify. Furthermore, there is a tutorial about how to create a sale collection so that your customers can easily and conveniently follow your sale items. I’ve carefully prepared your Shopify store’s ten best sales and discount apps. I hope you find something helpful in this article.