Shopify’s automated email notifications keep your customers informed about their orders, shipments, and other important updates. While these default emails are functional, customizing them to align with your brand’s voice and aesthetic can significantly enhance your customer experience and create a more professional impression.

In this guide, we’ll walk you through the step-by-step process of customizing your Shopify notification emails, empowering you to craft personalized and impactful messages that resonate with your audience.

Customizing Email Notification Templates: A Full Guide

To customize email notification in your Shopify admin, follow these steps:

• Step 1. Log in to your Shopify admin. Go to Settings.

• Step 2. Click Notifications.

• Step 3. Select the notification you want to edit.

• Step 4. Click Customize email templates.

• Step 5. Add a logo, adjust the logo size, or change the color scheme.

• Step 6. Click Save.

• Step 7. Choose the email you want to customize the email content.

• Step 8. Go to Edit Code.

• Step 9. Edit the email subject and body. 

• Step 10. Click Save.

If needed, click Revert to default to restore the original template.

Note: If you want to change the language of your email template, keep in mind that:

• If you haven’t edited your email templates, their language will automatically change when you switch your theme’s language.
• If you’ve customized both the title and body of your templates, changing the theme’s language won’t affect their language.
• Similar to the above, if only the title is customized, the template’s language remains the same even if you change the theme’s language.
• If you’ve only changed the body of your templates, switching the theme’s language will update the title to the new language, but the body’s language will remain unchanged.

Bottom Line

By leveraging Shopify’s built-in email editor, you can craft effective emails that foster customer loyalty and drive sales. Remember, consistent and well-crafted email communication is a key component of a successful e-commerce strategy.

FAQs

How do I edit the subject line of a Shopify notification email?

To edit the subject line, log in to your Shopify admin, go to Settings > Notifications, and click on the specific notification you want to edit (e.g., Order confirmation, Shipping update). You’ll find the Email subject field where you can modify the subject line. After making changes, click Save to apply the update.

Can I add my store’s logo to all email notifications at once?

Yes, you can add your store’s logo to all notification emails simultaneously. In the Notifications section of Settings, locate the Email body area. There, you can upload your logo, which will be applied to all your email notifications to give them a branded look. Remember to save your changes after uploading the logo.

How do I reset an email notification to its default template?

If you need to restore an email notification to its original format, navigate to Settings > Notifications in your Shopify admin. Choose the specific notification you want to reset and click Revert to default. This will discard any custom changes and bring the template back to Shopify’s default version.

Can I change the color scheme of my email notifications?

Yes, Shopify allows you to customize the color scheme of your email notifications to match your brand’s aesthetics. In the Notifications settings, you can modify colors for elements like text, buttons, and backgrounds by adjusting the corresponding color settings. Once you’ve made your color selections, save the changes to apply them across all email templates.

Do I need to verify my sender email before editing notifications?

Yes, it’s important to verify your sender’s email address before making changes to your email notifications. Without verifying, your emails may be marked as spam or fail to send. You can verify your email in Settings > Store details. After verification, proceed to edit your notification templates to ensure they are sent from your official sender email.