Your logo is the face of your Shopify store, as it captures attention and leaves a lasting impression on your customers. By understanding how to optimize the logo size in Shopify, you can significantly enhance your store’s visual appeal and loading speed. 

This article will explore three approaches for logo optimization. Let’s check one by one and learn some extra tips to maximize your logo in Shopify! 

Recommended Shopify Logo Size

When setting up a Shopify store, choosing the right logo size is essential for ensuring a professional design across devices. Standard logo sizes for Shopify stores are: 

However, logo dimensions may vary depending on the theme you use. For example, the Dawn Shopify theme suggests using logos sized 250 x 250 pixels.

So, how do you optimize your logo size to fit in?

Step-by-Step Guide to Optimize Logo Size in Shopify Using Shopify’s Built-in Theme Customizer

The most straightforward way to optimize logo size in Shopify is to use its built-in theme customizer. Here are some steps to take:

Step 1: Log in to your Shopify Admin Account 

First, log into your Shopify admin account to access the admin dashboard.

Step 2: Navigate to Themes

Next, in the admin panel,  go to Online Store and select Themes. 

Step 3: Click Customize in Your Active Theme

Click Customize next to your active theme to open Shopify’s theme customizer. Right here, you can edit your store’s design.

Step 4: Access Header Section

Once the theme customizer is open, click Header to access your store’s logo settings. 

Step 5: Optimize your Logo 

In the Header panel, click Edit your logo in theme settings. Then, a new board will appear on your screen, with the logo adjustment section on top. 

After that, click Select image to upload your logo. 

Next, look for a slider labeled Desktop logo width and adjust the width of your logo as needed.

Step 6: Preview and Save Your Changes 

After setting the logo, switch between desktop and mobile views in the customizer to check how your logo appears on both devices. 

Once you’re pleased with the logo’s appearance, click Save to apply new changes to your store. 

Optimizing The Logo Size in Shopify Using External Tools

You can also optimize your Shopify logo using external tools before uploading it to your store. The most popular tools are:

Image Resizer by Shopify

Shopify’s free image resizer tool is a user-friendly tool that helps you optimize your logo and other images to meet Shopify’s recommended dimensions. This tool also offers preset dimensions for different social media platforms, like Instagram and YouTube. 

Image Optimizer App by Squirai

This Image Optimizer app focuses on making your images SEO-friendly by automatically optimizing them for speed and performance. You can also add custom watermarks to your product photos, providing an extra layer of protection for your media content.  

LoyaltyHarbour Image Optimizer

LoyaltyHarbour Image Optimizer is similar to Squirai as they both pay attention to optimized performance for SEO. Besides, you can convert images to the most efficient file types for your store.

Avada SEO Speed Image Optimizer

The Avada SEO Speed Image Optimizer app offers an image optimizer to assist you in resizing and compressing images across your store. The ultimate goal of this image optimization process is to provide a smooth user experience and boost your SEO efforts.

insMind Shopify Image Resizer

One of the most outstanding features of insMind is the one-click resizing for all your images. This free online tool can automatically modify images to fit Shopify’s different preset formats to ensure your visuals display perfectly across different devices. 

How To Optimize The Logo Size in Shopify Using CSS

For those comfortable with code, you can use CSS (Cascading Style Sheets) to adjust your logo size more precisely.

Here is a step-by-step guide to adding custom CSS to optimize your logo size on Shopify: 

 Step 1: Log into your Shopify admin panel to access and edit your theme’s code. 

Step 2: From the admin sidebar, click “Online Store” -> “Themes.”

Step 3: Next to the active theme, click the three-dot button and select “Edit code” to open and edit the theme code.

Step 4: Find the theme’s CSS file under Assets > base.css. 

Step 5: Add your custom CSS code to adjust the logo size. For example, in the Dawn theme, you can modify the logo size using the following CSS snippet: 

.header__logo img {

    width: 150px;

    height: auto;

}

In the Sense theme, the approach is similar. You can use this example code snippet to adjust your logo: 

.header__logo img {

    max-width: 180px;

    height: auto;

}

Step 6: Click Save

Tips To Maximize Your Logo In Shopify

The following tips will help you ensure your logo stands out and performs well across different platforms:

• Remove the background: A transparent background is more visually appealing to viewers than those with solid colors or graphics. You can use image editing tools to remove backgrounds. 
• Choose the right format: PNG is the best format for Shopify logos, as it supports transparency and maintains sharp details. Hence, regardless of the original format, convert your logo to PNG for optimal results. 
• Consider professional design services: Due to the importance of logos for your brand’s identity, you should consider hiring professionals to design and convert your images efficiently. 
• Ensure mobile responsiveness: Many customers now use their mobile devices to access Shopify stores. Thus, always check how your logo and other images appear on mobile devices. 

Bottom Line

Now you know how to optimize the logo size in Shopify in three different ways. Whichever you choose, remember to prioritize image quality and follow these guidelines. This way, your logo will not only look great but also contribute to higher engagement and conversation rates. 

FAQs

Does Shopify optimize image size?

Yes. You can use Shopify’s Image Resizer to optimize your images until they have the perfect configurations. 

How do I increase my logo size in Shopify?

You can enlarge your logo size by following these steps:

• Log in to your admin account. 
• Choose “Online Store” -> “Customize” -> “Header.” 
• Adjust the “Custom logo width” slider to increase your logo size. 

Does Shopify help with logos?

Yes. Shopify’s logo maker offers various logo templates that cater to different styles and industries. You can select a template, modify the design elements, and incorporate your brand name to establish a high-quality logo for your store. 

Can I have different logos for desktop and mobile?

Some Shopify themes allow you to upload separate logos for desktop and mobile devices, ensuring optimal display on different screen sizes.

Can I use CSS to animate my logo?

Yes, you can use CSS to add animations or hover effects to your logo, but be mindful of potential impacts on site performance.