Shopify offers a robust system for creating and managing various types of discounts, allowing you to tailor your promotions to your specific marketing goals.

In this article, we’ll cover everything you need to know about managing discounts on Shopify, from creating and promoting them to filtering, deactivating, reactivating, and deleting them.

Let’s get started!

How To Promote A Discount Using A Shareable Link on Shopify

Shareable discount links can send customers to your store’s homepage, a specific collection, or even a single product. The best part is, the discount code tied to the link will automatically apply at checkout, making it super convenient for your customers.

Just remember, these links only work with active discounts. So, before creating a shareable link, make sure you’ve created and saved a discount code for the products or collections you want to promote. If you’re running multiple discounts on the same product, the most recent one will apply to your shareable link.

Here’s how to get the discount sharable link on Shopify:

Step 1: From your Shopify admin. Go to Discounts. Click the discount you want to promote.

Step 2: Click Promote, then select Get a shareable link.

Step 3: Choose the specific page, product, or collection you want to link to. The available options depend on the products or collections included in your discount.

Step 4: Click Copy link to copy the link.

Step 5: Click Close.

Once you have that shareable link copied, you can paste it anywhere you want to spread the word about your discount!

How To Filter Discounts on Shopify

Shopify allows you to filter your discounts based on various criteria to easily find and manage specific promotions. Here’s how:

Step 1: From your Shopify admin, go to Discounts.

Step 2: Click the Search & filter icon on the right side.

Step 3: Click Add filter + and use the available filters to refine your search:

• Status: Filter by active, scheduled, or expired discounts.
• Method: Filter by code or automatic
• Type: Filter by the type of discount (e.g., percentage, fixed amount, free shipping).
• Customer eligibility: Filter by specific customer groups or segments.
• Start date
• Times used

Step 4: The values will change and be displayed based on the filter that you select. You can choose multiple filters if needed to.

To save this filtered view for future use, click Save as, give it a name, and click Save view.

How To Deactivate A Discount On Shopify

If you want to temporarily stop a discount from being applied to orders, you can deactivate it. Here’s how:

Step 1: From your Shopify admin, click Discounts.

Step 2: Find the discount you want to deactivate from the list of unexpired discounts.

Step 3: Click on the discount’s name, then click Deactivate.

Step 4: A pop-up will appear to confirm your action. Click Deactivate again.

Once you deactivate a discount, it becomes ineffective immediately. If a customer tries to use the deactivated code at checkout, they’ll get an error message that says: “Unable to find a valid discount matching the code entered”

How To Deactivate Multiple Discounts On Shopify

You can deactivate multiple discounts at once by following these steps:

Step 1: From your Shopify admin, click Discounts.

Step 2: Check the boxes near the discounts that you want to deactivate.

Step 3: Click Deactivate discounts.

Step 4: Click Deactivate again to confirm.

How To Reactivate A Deactivated Discount On Shopify

You can re-enable any previously deactivated discount. Once you reactivate them, their status will change to “Active,” and they won’t have an expiration date anymore.

Follow these steps to reactivate a discount:

Step 1: From your Shopify admin, go to Discounts.

Step 2: Click the expired discount that you want to reactivate.

Step 3: Click Activate.

Step 4: Click Activate again to confirm.

How To Reactivate Multiple Expired Discounts On Shopify

You can reactivate multiple expired discounts at once by following these steps:

Step 1: From your Shopify admin, go to Discounts.

Step 2: On the Discounts page, check the boxes near expired discounts that you want to reactivate.

Step 3: Click Activate discounts.

Step 4: Click Activate again to confirm.

How To Delete Discounts on the Shopify Store

Deleting a discount in Shopify is a permanent action that removes it entirely from your admin’s discount list. 

• Step 1: In your Shopify admin, go to Discounts 

• Step 2: On the Discount page, check the discounts you want to delete.

• Step 3: Click on the “…” button and select “Delete discounts.”

• Step 4: Finally, click “Delete” to confirm the discount. 

How To Delete Multiple Discounts on the Shopify Store

• Step 1: From your Shopify admin, click Discounts.

• Step 2: On the Discounts page, you can check all the discounts you want to delete.

• Step 3: Click “…” and click “Delete discounts.”

• Step 4: Click “Delete” to confirm the action. 

Bottom Line

Effectively managing discounts on Shopify is essential for running successful promotions and maximizing your sales potential. By following these steps and understanding the different options available, you can create, promote, and manage your discounts with ease, providing a seamless and rewarding experience for your customers.

FAQs

How can I promote my discounts to customers?

You can promote your discounts through various channels, including email marketing, social media, website banners, and even shareable discount links.

Can I offer discounts to specific customer groups or segments?

Yes, you can create discounts that are only eligible for certain customer groups or segments based on criteria like tags, purchase history, or location.

Can I limit the number of times a discount code can be used?

Yes, you can set usage limits for your discount codes to control how often they can be redeemed, either per code or per customer.

Can I combine multiple discounts in a single order?

Shopify’s default settings allow only one discount code per order. However, you can explore third-party apps or custom code solutions if you want to enable the stacking of multiple discounts.

Can I offer discounts to my wholesale customers?

Yes, you can create discounts specifically for wholesale customers by using customer tags or by setting up a wholesale channel with separate pricing and discounts.

What’s the best way to choose the right discount strategy for my store?

Experiment with different discount types and offers to see what resonates best with your audience. Consider your profit margins, marketing goals, and customer behavior when choosing your discount strategy.

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