Finding inspiration for building a successful wholesale store on Shopify can be tricky, especially with so many options out there. That’s why I’ve put together a list of the top 10 Shopify wholesale website examples to show you what’s working well right now. By checking out these examples, you’ll get practical ideas on design, functionality, and strategies that can help you take your wholesale store to the next level.  Let’s get started!

Why should you choose Shopify Wholesale?

If you’ve ever thought about expanding into wholesale but felt unsure how to handle it smoothly, you’re not alone. I want to share why I think Shopify Wholesale might be a good fit for those looking to simplify and grow their business.

• Easy Setup for B2B: Shopify Wholesale makes setting up a B2B store simple. You don’t need to reinvent the wheel; it’s basically an extension of your current store, which saves a lot of hassle.
• All in One Platform: A significant benefit is eliminating the need for multiple platforms to manage both retail and wholesale. Everthing is handled in one place with inventory sync between channels, siginificantly simplifying operations.
• Custom Pricing for Different Buyers: With Shopify Wholesale, you can offer custom pricing to your wholesale customers. It’s great for providing different rates based on the buyer without messing with your main product prices.
• Automated Orders and Discounts: Instead of manually updating every order or discount, you can set automatic discounts for wholesale clients, which helps a lot when you’re managing both B2B and B2C.
• Integrates with Existing Store: It integrates right into your existing Shopify store, meaning you don’t have to manage separate logins or inventory systems. This saves you a lot of headaches, especially when dealing with inventory management.
• Scalable for Growth: Shopify Plus enhances wholesale websites with advanced features like higher API limits and dedicated wholesale channel capabilities. As your B2B business grows, these tools support customer segmentation and bulk pricing options.
• Mobile-friendly Design: Your wholesale clients enjoy a familiar user experience through responsive, mobile-friendly design that makes their shopping journey smoother on any device. This accessibility is crucial for on-the-go B2B buyers.
• Familiar User Experience: Your wholesale clients get a user experience similar to your retail customers, which makes their shopping journey smoother. You’re not sending them to some strange or confusing platform — it’s all familiar to anyone used to online shopping.
• Saves on Time and Effort: Honestly, it cuts down on a lot of back-and-forth since customers can log in, see their pricing, and place orders without emailing or calling you. It just makes everything run smoother.

Read more: The Best Shopify Wholesale Suppliers To Partner With

Top 10 Shopify B2B Website Examples for Wholesale Success  

Without further ado, let’s discover the inspiring stories of businesses that have achieved greatness through the power of Shopify Wholesale:

1. Endy Sleep

Endy Sleep excels in the Shopify wholesale market with its dedication to customer satisfaction and high-quality products. They offer exceptional Canadian-made mattresses, bed frames, and pillows, showcasing this through a remarkable 100-day free trial. 

Their website design makes shopping easy and enjoyable. A well-organized mega menu guides customers smoothly to essential products. The site also stands out with attractive discounts, like the noticeable “15% OFF”, “Black Friday Sale,” and “PROMO” badges, effectively highlighting their special offers.

Moreover, the website’s content strategy is impressive. It features engaging visuals and convincing text that underscores the benefits of quality sleep. This combination of a user-friendly interface, visual attractiveness, and intelligent marketing establishes Endy Sleep’s Shopify wholesale site as a leading example in the online bedding market.

Achievements

• Market Leadership: Recognized as a top example of a successful Shopify wholesale website, Endy Sleep has set a benchmark in the online bedding market.
• Customer Satisfaction: Offering a 100-night free trial and Canadian-made products has bolstered trust and loyalty among wholesale clients.​
• Operational Efficiency: The integration of B2B functionalities within Shopify has streamlined order processing and inventory management, enhancing overall efficiency.​

Key Lessons You Learn from the Store

Endy’s strategic use of Shopify’s B2B features has yielded significant accomplishments:

• Market Leadership: Recognized as a top example of a successful Shopify wholesale website, Endy Sleep has set a benchmark in the online bedding market.
• Customer Satisfaction: Offering a 100-night free trial and Canadian-made products has bolstered trust and loyalty among wholesale clients.​
• Operational Efficiency: The integration of B2B functionalities within Shopify has streamlined order processing and inventory management, enhancing overall efficiency.​
  

2. MakerGear

MakerGear, a U.S.-based manufacturer of industrial-grade 3D printers, operates its e-commerce platform through Shopify. While the website primarily caters to direct-to-consumer (DTC) sales, it incorporates features that support business-to-business (B2B) transactions, such as a dedicated “MakerGear For Business” section and an “Authorized Resellers” program.

​MakerGear’s Shopify store is structured to serve both individual consumers and business clients. Key B2B-oriented features include:​

• “MakerGear For Business” Section: This area highlights solutions tailored for businesses, emphasizing the printers’ industrial capabilities and reliability.​
• Authorized Resellers Program: A dedicated section allows potential resellers to engage with MakerGear, facilitating B2B partnerships.​
• Sample Request Feature: Businesses can request product samples, aiding in procurement decisions.​
• Referral Bonus Program: Encourages existing customers to refer new business clients, expanding B2B reach.​

Website Design

The website employs a clean, professional design that aligns with its industrial product offerings:​

• Product-Centric Layout: High-resolution images and detailed specifications cater to the technical needs of business clients.​
• Structured Navigation: The menu categorizes products and resources effectively, allowing easy access to information relevant to B2B customers.​
• Resource Availability: Comprehensive guides, setup instructions, and support resources are readily accessible, demonstrating a commitment to customer support.​

Achievements

MakerGear has garnered recognition in the 3D printing industry:​

• Industry Awards: The MakerGear M3-ID and M3-SE printers received Gold Medals at the inaugural U.S. Air Force Advanced Manufacturing Olympics, underscoring their industrial-grade performance.​
• Trusted by Professionals: The brand is used by various businesses, professionals, and educators, indicating a strong B2B customer base.​

Key Lessons You Learn from the Store

Businesses aiming to establish or enhance their B2B presence on Shopify can learn from MakerGear’s approach:

1. Dual-Focus Strategy: By addressing both DTC and B2B markets within a single platform, MakerGear maximizes its reach and operational efficiency.​
2. Dedicated B2B Sections: Creating specific areas for business clients, such as “MakerGear For Business,” helps in tailoring content and offerings to meet B2B needs.​
3. Comprehensive Support Resources: Providing detailed guides and support materials builds trust with business clients who require reliable post-purchase support.​
4. Engagement Programs: Implementing referral and reseller programs can effectively expand the B2B customer base through existing networks.​

3. Au Lit Fine Linens

Since 1981, Au Lit Fine Linens, a Canadian company, has crafted high-quality bedding and bath products. Their extensive collection caters to every need, from sheets and pillowcases to duvets, towels, robes, and loungewear. 

Au Lit Fine Linens offers a dedicated wholesale experience through its Shopify platform. Businesses can access wholesale pricing and services by navigating to the “Trade” section located in the website’s footer. This section caters to interior designers, hospitality clients, and retail partners, providing them with tailored solutions and discounted rates.

Website Design

The website exemplifies elegance and user-centric design:​

• Aesthetic Appeal: A minimalist layout with high-resolution imagery showcases the luxury and quality of the products.​
• Intuitive Navigation: Clear categorization and a straightforward menu facilitate easy browsing for both retail and wholesale customers.​
• Educational Content: Sections like “Bedding 101” and “Shop The Look” provide valuable information, enhancing customer engagement and aiding decision-making.​

Achievements

While specific statistics are not publicly disclosed, Au Lit Fine Linens has achieved notable milestones:​

• Brand Recognition: Featured in various design and home decor publications, solidifying its status in the luxury bedding market.​
• Customer Loyalty: A strong emphasis on quality and customer service has fostered a loyal customer base, including repeat B2B clients.​
• Product Excellence: Offering 100% long-staple cotton linens, woven in Europe and custom sewn in Canada, underscores their commitment to quality. ​

Key Lessons from the Store 

Businesses can glean several insights from Au Lit Fine Linens’ approach:

1. Seamless Integration: Incorporating B2B functionalities within the main Shopify store streamlines operations and maintains brand consistency.​
2. Dedicated B2B Access: Providing a specific section for trade clients ensures that their unique needs are addressed without complicating the retail experience.​
3. Quality Emphasis: A focus on high-quality, natural materials appeals to both retail and wholesale customers seeking premium products.​
4. Educational Resources: Offering informative content enhances customer trust and positions the brand as an authority in the bedding industry.​

4. Floorplan

Floorplan is a leading provider of commercial flooring solutions. They offer various flooring products, including vinyl, carpet, tile, and wood. Floorplan also provides installation and maintenance services. 

In addition to its retail business, Floorplan also has a Shopify wholesale website that sells its products to businesses. You can search for products by brand, type, color, and more. Each product has a detailed description and specifications and high-resolution images. You can also request a quote for a specific product or project.

Website Design

• The website features a clean, modern layout that focuses on ease of navigation, with prominent categories such as “New House Plans,” “Featured House Plan Collections,” and “Builder Advantage Program.”
• The design emphasizes visual appeal, showcasing high-quality images of home plans and collections, which helps inspire and engage both retail and wholesale customers.
• For B2B customers, the “Builder Advantage Program” is highlighted, offering exclusive benefits such as discounts and access to trend reports.
• The site integrates Shopify’s robust B2B features, allowing for personalized catalogs, custom pricing, and streamlined order management, all within a user-friendly interface.

Achievements

While specific sales or growth statistics for Floorplans.com are not provided in the search results, general achievements for Shopify B2B wholesale stores include:

• Shopify B2B platforms are widely adopted, with millions of users leveraging features like personalized catalogs, flexible payment terms, and bulk order management to drive revenue.
• Floorplans.com’s ability to offer free customization quotes, best price guarantees, and exclusive builder programs suggests a successful engagement with both retail and wholesale customers.
• The inclusion of exclusive trend reports and newsletters indicates a strong focus on customer retention and ongoing engagement, key metrics for B2B e-commerce success.

Key Lessons Learned from the Store

• Personalized B2B Experience Drives Loyalty: Tailoring the buying process for professional builders—through custom pricing, exclusive programs, and personalized catalogs.
• Streamlined Operations: Leveraging Shopify’s built-in B2B tools for inventory, order, and catalog management reduces manual work and errors, allowing the business to scale efficiently and focus on growth.
• Visual Inspiration Converts Customers: High-quality imagery and curated plan collections not only attract individual buyers but also help wholesale clients quickly identify products.
• Content and Community Engagement Matter: Offering resources like trend reports and newsletters helps build authority and keeps both retail and wholesale customers engaged.
• Seamless Integration of B2B and D2C: Floorplans.com demonstrates how a single storefront can effectively serve both direct-to-consumer and wholesale audiences by leveraging Shopify’s flexible platform.

5. Made In Cookware

Made In Cookware is a leading culinary brand that offers high-quality, chef-approved cookware designed to withstand the rigors of everyday cooking. Their commitment to exceptional craftsmanship and performance has earned them a loyal following among home cooks and professional chefs.

Made In Cookware’s Shopify Plus platform caters to both direct-to-consumer (DTC) and business-to-business (B2B) customers. Their wholesale program offers:​

• Exclusive Industry Pricing: Tailored pricing structures for bulk buyers, accessible through a dedicated “Industry Pricing” section.​
• Streamlined Ordering Process: An intuitive interface that simplifies bulk ordering, improving the purchasing experience for wholesale clients.​
• Comprehensive Product Range: A wide selection of professional-grade cookware, knives, and accessories designed to meet the needs of culinary professionals.​

Website Design

The website’s design focuses on delivering an exceptional user experience:​

• Mobile Optimization: Ensuring seamless navigation and functionality across devices.​
• Educational Content Integration: Incorporating recipes, tutorials, and chef collaborations directly on product pages to engage users and provide added value.​
• Trust-Building Elements: Featuring customer reviews, detailed product specifications, and transparent policies to build credibility with wholesale buyers.​

Achievements and Statistics

Made In Cookware’s strategic implementation of their Shopify Plus store has led to notable successes:​

• $8 Million in Seed Funding: Secured to expand product offerings and scale operations.​
• 74% Increase in Conversion Rates: Achieved through site optimizations focused on user experience and checkout processes.​
• 4x Growth in Monthly Revenue: Realized within the first year post-launch, indicating strong market reception.​
• 20% Reduction in Cart Abandonment: Resulting from improved checkout flows and user interface enhancements.​

Key Lessons Learned

Businesses looking to establish or enhance their B2B presence can draw valuable insights from Made In Cookware’s approach:

• Scalable Infrastructure: Investing in a robust and flexible e-commerce platform supports sustainable growth and adaptability to market demands.
• Unified Platform for DTC and B2B: Leveraging a single Shopify Plus store to serve both direct-to-consumer (DTC) and business-to-business (B2B) markets streamlines operations and maintains brand consistency.​
• User-Centric Design: Prioritizing mobile responsiveness and intuitive navigation enhances the purchasing experience for all customers.​
• Content-Driven Engagement: Integrating educational and inspirational content fosters deeper customer relationships and encourages repeat business.​
• Data-driven optimization: Regularly analyzing performance metrics to inform site enhancements leads to measurable improvements in conversion rates and revenue.​

6. BLK & Bold

BLK & Bold is a standout example of a Shopify-powered B2B wholesale store that seamlessly integrates social impact with premium coffee and tea offerings. 

BLK & Bold operates a dual-channel model, serving both direct-to-consumer (DTC) and business-to-business (B2B) customers through their Shopify platform. Their B2B clientele includes coffee shops, restaurants, offices, coworking spaces, boutique hotels, and other hospitality providers . The website features a dedicated “Wholesale” section, facilitating easy access for potential partners to engage in bulk purchasing.

Website Design

The BLK & Bold website exemplifies clean, modern design with a focus on user experience:​

• Intuitive Navigation: A well-structured menu guides users to various product categories, including coffee, tea, merchandise, and the wholesale section.​
• Compelling Visuals: High-quality images and promotional banners highlight product offerings and special deals, such as the “BUY ONE, GET ONE 50% OFF ALL TEAS” promotion.​
• Social Impact Emphasis: The homepage prominently features their commitment to social causes, reinforcing their brand mission.​
• Responsive Design: The site is optimized for various devices, ensuring a seamless shopping experience across desktops, tablets, and smartphones.​

Achievements & Statistics

• National Distribution: BLK & Bold is one of the first nationally distributed Black-owned beverage brands in the U.S., with products available in over 11,000 retail locations.
• Social Impact: The company pledges 5% of profits to initiatives that support youth programs, workforce development, and efforts to end youth homelessness.​
• Strategic Partnerships: Collaborations with major retailers and organizations have amplified their reach and impact.​

Key Lessons

• Dual-Channel Strategy: Effectively serving both DTC and B2B markets can diversify revenue streams and enhance brand visibility.​
• Mission-Driven Branding: Aligning business operations with a clear social mission can foster customer loyalty and differentiate the brand in a crowded market.​
• User-Centric Design: A clean, intuitive website design enhances user experience, encouraging engagement from both individual consumers and business clients.​

Transparent Communication: Clearly communicating product offerings, promotions, and social commitments builds trust and encourages repeat business.​

7. Taza Chocolate

Taza Chocolate operates a prominent B2B wholesale store on Shopify, specializing in organic, stone-ground chocolate products that emphasize bold flavors and ethical sourcing. The company is known for pioneering the first third-party certified Direct Trade cacao sourcing program in the U.S., ensuring fair treatment and transparency for cacao farmers and offering a wide range of allergen-friendly, organic, and sustainable chocolate products.

 Website Design

• Clean and Simple Layout: The Taza Chocolate Shopify store is recognized for its straightforward and visually appealing design. The site features clear product displays with prices, detailed descriptions, and attractive visuals, making navigation intuitive for both retail and wholesale customers.
• User-Friendly Navigation: Visitors can easily access product categories, information about the chocolate-making process, and details about the Direct Trade program. 
• Visual Appeal: High-quality images of chocolate products are used throughout the site, enhancing the store’s appeal and effectively showcasing the brand’s artisanal craftsmanship.
• Transparency and Trust: The website prominently features transparency reports and information about ethical sourcing, reinforcing Taza’s commitment to fair trade and sustainability.
• Rewards and Security: The store offers a rewards program for customer loyalty and ensures a secure shopping experience with protected transactions.
• Wholesale Access: The wholesale section is easily accessible, with clear instructions for prospective B2B buyers to request information, view catalogs, and contact the sales team directly.

Statistics and Achievements

• Revenue: Estimated annual revenue is between $5 million and $10 million.
• Traffic: The website receives approximately 48,761 monthly visits, indicating strong engagement and interest from both B2B and retail customers.
• Brand Awareness: As of 2022, Taza Chocolate has a 22% brand awareness rate among U.S. chocolate eaters, with a 5% usage share and a 60% customer loyalty rate among its users.
• Allergen-Friendly and Certified: Our products are USDA Organic, Certified Gluten-Free, non-GMO, Kosher, soy-free, dairy-free, and vegan.
• Direct Trade Leadership: Taza was the first in the U.S. to establish a third-party certified Direct Trade cacao sourcing program, paying premiums above Fair Trade prices and setting a standard for ethical sourcing in the chocolate industry.

Key Lessons Learned from the Store

• B2B and B2C Integration: Seamless integration of wholesale and retail channels on the same Shopify platform allows Taza to efficiently serve both business and individual customers, maximizing reach and operational efficiency.
• Ethical Transparency Builds Trust: Taza’s emphasis on transparency and direct trade practices not only differentiates the brand but also builds lasting trust with consumers and wholesale partners.
• Design Simplicity Drives Conversion: A clean, visually appealing, and easy-to-navigate website design significantly contributes to user satisfaction and higher conversion rates.
• Catering to Niche Audiences Expands Market Reach: By offering allergen-friendly and certified products, Taza successfully appeals to a wider range of customers, including those with specific dietary needs.
• Content and Storytelling Enhance Engagement: Sharing the chocolate-making process, sourcing stories, and recipes through blogs and dedicated sections helps educate customers and fosters deeper brand engagement.

8. Verve Coffee Roasters

Verve Coffee Roasters has been a trusted name in the coffee industry since 2007. With a focus on retail and wholesale operations, Verve ensures that coffee lovers everywhere can enjoy their signature brews. They source high-quality coffee beans from around the globe, carefully roasting them to perfection to bring out their unique flavors and aromas.

Verve Coffee Roasters’s Shopify wholesale website caters specifically to businesses, providing a convenient platform for ordering their coffee supplies. Companies can easily browse the extensive product catalog, filter by origin, roast level, and flavor profile, and view detailed product descriptions, pricing, and availability.

Verve also offers a unique subscription system that allows customers to customize their coffee orders and receive regular deliveries. As a bonus, Verve Coffee Roasters offers free shipping on orders over $35.

Website Design

• The Verve Coffee website is visually clean, modern, and highly navigable, reflecting the brand’s premium positioning.
• The homepage highlights new arrivals, best sellers, and subscription offerings, making it easy for both retail and wholesale buyers.
• Product categories are clearly segmented (e.g., whole beans, instant coffee, subscriptions), and customer testimonials add authenticity and trust.
• The design emphasizes both the craft behind the coffee and the convenience of ordering, with calls to action like “Shop New Arrivals” and “Shop Best Sellers” prominently displayed.

Statistics & Achievements

• Verve operates 19 cafes across California and Tokyo, underscoring its growth from a local Santa Cruz brand to a global presence.
• The wholesale business is robust, with Verve supplying more than 2,000 restaurant, hotel, and café accounts. Wholesale and whole-bean sales account for 20-25% of total revenues.
• Verve’s products are distributed nationwide through major grocery chains, Amazon, and REI, and are featured in high-profile corporate environments, such as Google, Facebook, and Salesforce.
• The company was named Roast Magazine’s 2024 Macro Roaster of the Year, a significant industry accolade that recognizes sustainability and innovation.
• Verve’s ready-to-drink and instant coffee lines have expanded their reach, with seven blends of instant coffee and a growing RTD (ready-to-drink) line available nationwide.

Key Lessons Learned

• Quality and Relationships Drive Growth: Verve’s focus on sourcing exceptional coffee and building direct relationships with farmers has differentiated the brand and ensured consistent quality.
• Sustainability and Community Matter: Investing in regenerative agriculture and supporting local communities has not only improved product quality but also enhanced brand reputation and loyalty.
• Leveraging Technology for Scale: Using Shopify has enabled Verve to streamline both its retail and wholesale channels, making it easier for B2B clients to order and manage accounts.
• Brand Consistency Across Channels: Maintaining the “surfer-chic” Santa Cruz vibe, even as the company partners with large institutions and expands globally, has helped Verve retain its unique identity while growing its footprint.

9. Tofino Soap Company

Since 2010, Tofino Soap Company has been a leader in natural home and body products. Their unique products, made with love, have found their way into many popular stores, like boutiques, spas, and even 5-star resorts.

To make it easier for retailers to buy their products in bulk, Tofino Soap Company has launched a Shopify wholesale website. This website is easy to use and gives retailers access to the company’s wide range of natural products, including soaps, candles, skincare, and hair care items.

Website Design

The website’s design reflects the brand’s ethos of natural beauty and sustainability:​

• Aesthetic Appeal: Uses high-quality imagery showcasing products in natural settings, reinforcing the brand’s connection to nature.​
• User-Friendly Navigation: Features a clean layout with intuitive menus, making it easy for users to explore product categories and access information about the company’s values and offerings.​
• Informative Content: Provides detailed product descriptions, ingredient lists, and usage instructions, helping customers make informed purchasing decisions.​
• Responsive Design: Ensures optimal viewing and functionality across various devices, enhancing the user experience for both retail and wholesale clients.​

Achievements

Tofino Soap Company’s strategic approach to B2B wholesale has led to several notable accomplishments:​

• Market Recognition: Featured in multiple articles highlighting successful Shopify wholesale stores, acknowledging their effective integration of retail and wholesale operations.​
• Sustainable Practices: Pioneered eco-friendly initiatives, such as using biodegradable packaging and offering refillable products, aligning with growing consumer demand for sustainable options.​
• Community Engagement: Collaborated with local organizations and participated in charitable initiatives, strengthening their brand reputation and community ties.​

Key Lessons

• Integrated Retail and Wholesale: By combining retail and wholesale offerings on a single platform, the company streamlines operations and maintains brand consistency.​
• Emphasis on Sustainability: Prioritizing eco-friendly practices resonates with environmentally conscious consumers and sets the brand apart in a competitive market.​
• Transparent Communication: Providing comprehensive product information and openly sharing company values fosters trust and loyalty among customers.​
• Community Involvement: Engaging with local communities and supporting charitable causes can enhance brand image and foster stronger customer connections.

10. Lunchskins

​Lunchskins is a certified woman-owned B Corp specializing in eco-friendly, compostable, and recyclable food storage solutions. Their Shopify-powered store seamlessly integrates both B2C and B2B channels, offering a robust wholesale experience for retailers and distributors.

Lunchskins effectively uses Shopify to manage its wholesale operations. The “Buy in Bulk” section on their website caters to wholesale customers, providing access to bulk purchasing options. This integration allows Lunchskins to maintain a unified storefront for both retail and wholesale clients, streamlining operations and ensuring brand consistency.

Website Design

The Lunchskins website is designed with a focus on sustainability and user experience:​

• Clean and Intuitive Layout: The site features a minimalist design with easy navigation, allowing customers to explore product categories.​
• High-Quality Imagery: Product images showcase the eco-friendly nature of the offerings, reinforcing the brand’s commitment to sustainability.​
• Informative Content: Detailed product descriptions and usage instructions help customers make informed decisions.​

Achievements

Lunchskins has garnered significant recognition for its sustainable initiatives:​

• Plastic Waste Reduction: The company has replaced over 3.4 billion plastic bags, highlighting its impact on environmental conservation.
• Media Features: Lunchskins has been featured in prominent publications such as CNN, Oprah, USA Today, Fast Company, Martha Stewart, and Forbes, underscoring its industry influence.​
• B Corp Certification: Achieving B Corp status reflects Lunchskins’ commitment to social and environmental performance, accountability, and transparency.​

Key Lessons

• User-Centric Design: A clean, responsive website design improves user experience and can lead to increased conversions.​
• Unified Storefront: Integrating B2C and B2B channels within a single Shopify store simplifies management and maintains brand consistency.​
• Sustainability Focus: Prioritizing eco-friendly practices resonates with consumers and can differentiate a brand in the marketplace.​
• Effective Storytelling: Sharing the company’s mission and impact through various media channels can enhance brand credibility and customer engagement.​

How to Create Your Shopify Wholesale Business: A Step-by-Step Guide

Launching a successful Shopify wholesale business requires careful planning and strategic implementation. Here’s a comprehensive guide to help you navigate the process:

Step 1: Decide the sold items 

The first step in your Shopify wholesale journey involves selecting the right products to sell. This decision should align with your area of expertise and resonate with your intended audience. 

Conduct thorough market research to identify products in demand for wholesale. Assess current trends to understand what’s popular and why. Consider your product’s unique selling points—what distinguishes it from competitors? The goal is offering products that attract and retain wholesale buyers.

Shopify B2B website ideas for product selection might include:

• Industry-specific supplies with professional features
• Sustainable products with certifications
• Custom items with bulk customization options
• Premium quality goods with wholesale-exclusive variations

Step 2: Create a B2B eCommerce site

Once you have your product lineup, the next step is to establish a dedicated B2B eCommerce storefront on Shopify. Consider setting up a separate, wholesale-focused site if you already operate a retail store. This approach allows you to customize the shopping experience specifically for your wholesale clientele. 

Key features of a successful B2B Shopify site include exclusive access to wholesale pricing, options for bulk orders, and efficient account management functionalities. Your site should cater to the unique needs of wholesale buyers, such as placing large orders, accessing volume discounts, and managing repeat purchases with ease.

Step 3: Set Up Shopify Wholesale Pricing

To maintain both competitiveness and profitability, it’s essential to thoroughly analyze your product costs, encompassing manufacturing, shipping, and overhead expenses. Ensure that your pricing strategy aligns with your desired profit margins.

Implement tiered pricing structures that offer increasing discounts for larger orders, incentivizing substantial purchases. This strategy encourages higher order values and builds long-term customer relationships by offering greater value. Customer segmentation allows you to create different pricing tiers for various wholesale customer categories based on order volume or relationship status.

Step 4: Accept payments for wholesale orders

In a B2B environment, having a secure and efficient payment process is essential. You need to integrate payment gateways that support the nuances of B2B transactions. Offer a range of payment methods to cater to the preferences of different wholesale customers. Popular options include PayPal, Stripe, and Shopify Payments, each offering different fee structures and features. Ensure that these payment gateways are reliable and capable of handling large transactions typical in wholesale dealings.

Step 5: Sell your wholesale products

Once your Shopify Wholesale store is fully set up, the next step is to market and sell your products actively. Here are some effective strategies for connecting with potential wholesale customers:

• Optimize Your D2C Website: Your direct-to-consumer website can attract potential wholesale buyers. Enhancing your online presence through effective SEO and content marketing increases visibility, making it more likely for distributors to discover.
• Engage in Wholesale Marketplaces: Wholesale marketplaces attract retailers seeking bulk orders. Participation boosts brand recognition and acquires new customers. 
• Participate in Trade Shows: Trade shows provide excellent networking opportunities with retailers, wholesalers, and industry players. They offer prime opportunities to showcase products and establish personal connections with potential partners.
• Collaborate with Retailers: Nurture a loyal customer base in wholesale by focusing on building long-term relationships. Strategies like exclusive launches and limited-time promotions effectively boost sales and strengthen partnerships.
• Personal Outreach: Build fruitful wholesale relationships through direct outreach. Contact potential retail partners via social media, phone, or email with personalized pitches that demonstrate value to their specific business model.
• Leverage Shopify Markets: Expand your wholesale operations globally using Shopify Markets to manage different currencies, payment methods, and shipping rules for international B2B customers.

💡Related articles:

• Top 15 Shopify B2B Examples You Should Learn From
• 12 Best Shopify Themes For Wholesale Businesses in 2025

5 Best Shopify apps for Wholesale

I’ve noticed that managing wholesale on Shopify can be a bit challenging if you don’t have the right apps. So, I’m going to go over five of the best Shopify apps that can help streamline the wholesale process and make things run smoothly.

1. Wholesale Pricing Discount B2B

Wholesale Pricing Discount B2B is a top-tier Shopify app designed to streamline and enhance your wholesale operations. It offers a range of user-friendly and powerful features that make it a complete B2B wholesale solution.

Features

• Tailored Pricing: Set specific discounts or prices for select customers.
• Volume and Tiered Discounts: Implement volume-based discounts and tiered pricing structures.
• Bulk Import/Export: Easily import and export individual variant prices and volume discounts.
• Customizable Wholesale Signup Form: Create a personalized wholesale signup form for your customers.
• Net Payment Terms: Offer net payment terms to eligible wholesale customers.

Pricing

• Basic plan: $24.99/month
• Professional plan: $44.99/month
• Enterprise plan: $49.99/month
• Global plan: $64.99/month

2. WSH Order Form & ReOrder

WSH Order Form & ReOrder transforms the ordering process into a breeze for your valued customers. With this app, you can effortlessly create a single-page order form on your Shopify store, enabling retail and B2B customers to add multiple items to their carts with minimal clicks. By simplifying bulk order processing, you can boost your online store’s revenue and provide customers with a seamless and enjoyable shopping experience.

Features

• Effortless reordering: Repeat or reorder products in just a few clicks
• Customizable order form: Tailor the order form to match your brand and preferences
• Language and color customization: Translate text, adjust colors, and display inventory, barcodes, SKUs, and product sorting options
• Order form or matrix display: Choose between an order form or matrix display on each product page
• Visitor and customer management: Control who can access and utilize the order form

Pricing

• Free
• Basic plan: $15.99/month
• Professional plan: $19.99/month
• Enterprise plan: $24.99/month

3. Wholesale Lock Manager: B2B

The Wholesale Lock Manager: B2B app protects your wholesale business, safeguarding your store’s content from unauthorized access. You can lock or hide products, collections, prices, or specific pages with a few clicks, ensuring that sensitive information remains confidential. 

Features

• Content concealment: Create locks to hide products, collections, or the entire store from prying eyes
• Tagged content visibility: Display products and collections based on designated customer tags
• Non-logged-in price protection: Hide product prices from non-logged-in visitors, maintaining exclusivity for registered customers
• Secret link sharing: Share hidden page URLs with select customers via secure links
• Password-protected access: Implement password protection for specific pages, adding an extra layer of security

Pricing:

• Free
• Lock Manager: $9.99/month

4. B2B Wholesale Club

B2B Wholesale Club seamlessly integrates wholesale functionality and customized pricing into your Shopify store, transforming it into a B2B powerhouse. This app caters to every aspect of your wholesale business, including net payment terms, quick order forms, custom pricing, order minimums, volume discounts, quantity breaks, product visibility, and more.

Features

• Tag-based discounts: Create discounts linked to specific customer tags for personalized pricing
• Group-specific discounts: Establish discounts tailored to different customer groups, maximizing flexibility
• Volume discounts and order minimums: Implement volume-based discounts and order minimums to incentivize larger purchases
• Custom prices and product visibility: Exercise granular control over pricing and product visibility, catering to your wholesale strategy
• Net terms and quick order forms: Facilitate net payment terms and provide quick order forms for streamlined transactions

Pricing

• Free dev plan
• Basic plan: $39/month
• Professional plan: $69/month
• Premium plan: $99/month

5. Wholesale Pricing Now: B2B

Wholesale Pricing Now: B2B is an easy-to-use app that allows you to set up tiered pricing and discount groups for your products without any coding required. You can even create embedded tiered pricing tables on your product pages. This app also lets you display upsell offers to wholesale customers and provide wholesale discounts on specific products, collections, or your entire store.

Features

• Override shipping and tax charges: You can override shipping and tax charges for wholesale customers.
• Net 15/30 terms: You can specify net 15/30 payment terms for B2B customers.
• Add multiple items to the cart on a single page: Wholesale customers can add multiple items to the cart on a single page, and the app will automatically apply any discounts.
• Multiple wholesale discount groups: You can create and assign multiple wholesale discount groups to different customers.
• Tiered and custom pricing: You can offer your products tiered and custom pricing.

Pricing

• Free
• Shopify Basic plan: $14.95/month
• Shopify Standard plan: $24.95/month
• Shopify Advanced plan: $39.95/month

Bottom Line 

We’ve looked at 10 outstanding Shopify wholesale websites that demonstrate different approaches to successful wholesale selling. Use these examples as a guide to improve your own store, focusing on the features that best fit your target customers and brand style.

Shopify Wholesale Website Examples: FAQs